Frankel’s Redesign for IPI Wealth Management Nominated at the Netty Awards

In the competitive world of wealth management, brand identity plays a pivotal role in building trust and credibility. Recognizing this, Frankel’s innovative redesign of the IPI Wealth Management logo has garnered a prestigious nomination for Best Brand Evolution Logo at this year’s Netty Awards, celebrating their fresh approach in a traditionally conservative field.

Innovation and Differentiation

Frankel has skillfully navigated the delicate art of rebranding by introducing a contemporary twist to IPI Wealth Management’s identity, transforming an outdated 1980s star logo into a symbol of modernity and interconnectedness. The redesigned logo features sleek, diagonal lines that converge to form a star in the negative space, embodying strength, growth, and forward momentum. This new visual identity is not just a logo; it’s a statement of evolution, maintaining the essence of IPI while propelling the brand into the modern age of digital finance.

Measurable Impact and Success

Since the unveiling of the new logo, IPI Wealth Management has seen a substantial transformation in its brand perception. The rebrand has been pivotal in reinforcing the company’s core values of integrity, performance, and innovation, resonating deeply with both current and prospective advisors. The streamlined identity has significantly enhanced the firm’s recognition, positioning IPI Wealth Management as a robust and reliable partner across all 50 states, setting a solid foundation for future expansion and success.

Creative Elements and Execution

The creative process behind the logo’s redesign was a balancing act of preserving legacy while signaling evolution. Frankel’s approach was to simplify and modernize the star motif, making it a symbol of robust support for independent advisors. The removal of the outdated subhead and the introduction of a versatile wordmark have clarified IPI’s position in the market, ensuring consistency across both digital and physical platforms. This thoughtful redesign not only enhances visual appeal but also strengthens the brand’s commitment to supporting its advisors’ independence.

Overall Excellence and Industry Advancement

Frankel’s redesign of the IPI Wealth Management logo exemplifies how traditional industries can embrace modern design without sacrificing their core identity. By eschewing the usual conservative branding approaches, Frankel has set a new benchmark for innovation in financial branding. The logo is not only a visual representation of IPI’s values but also a forward-thinking blueprint that other firms might follow, demonstrating a bold commitment to advancing the digital and visual standards of the financial industry.

About Frankel

Frankel, a strategic communications firm known for its innovative design solutions, specializes in helping brands evolve their identities to meet the challenges of today’s digital landscape. With a focus on impactful, clear, and forward-thinking design, Frankel helps companies like IPI Wealth Management stand out in their respective industries.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.