Foodie Agency’s Triumph: Havana 1957 Rebrand Wins Best Omnichannel Marketing at Netty Awards

In a digital era where standout marketing is the cornerstone of success, Foodie Agency’s work with Havana 1957 has not just met the mark—it has set a new one. Awarded the Best Omnichannel Marketing in the Hospitality category at this year’s Netty Awards, Foodie’s campaign has redefined what it means to marry nostalgia with modern marketing finesse.

Innovation and Differentiation

In 2023, Foodie embarked on a transformative journey with Havana 1957, rejuvenating its brand to resonate well beyond its Miami roots. The rebrand, themed ‘Un día en La Habana,’ channels the allure of 1950s Cuba, blending it with contemporary digital and print strategies. This not only preserved the authenticity of the Havana 1957 experience but also expanded its appeal nationally, setting it distinctly apart from competitors and priming it for unprecedented growth.

Measurable Impact and Success

The strategic overhaul led to tangible triumphs: a leap in website traffic by 50% and a surge in unique user impressions by 75%. Social media efforts doubled followers, with user engagement skyrocketing. Notably, Havana 1957’s expansion from one to six locations, with a new spot coming up in Las Vegas, encapsulates its soaring popularity and reinforced market presence, proving the effectiveness of Foodie’s robust digital strategy.

Creative Elements and Execution

Foodie’s rebranding initiative for Havana 1957 was a tapestry of rich colors, vintage textures, and iconic Cuban imagery, integrated across various media. This visual and narrative consistency ensured that whether online or in-store, customers were immersed in a cohesive, engaging story. Strategic location selections coupled with modern digital tactics amplified visibility and accessibility, fortifying the brand’s connection with both local patrons and tourists.

Overall Excellence and Industry Advancement

Foodie’s rebranding of Havana 1957 is a beacon of innovation in the hospitality industry, effectively blending historical charm with cutting-edge digital strategies. This campaign not only broadened Havana 1957’s horizons but also set new standards for integrating online and offline marketing realms, proving a successful model for national brand expansion and industry advancement.

More about Foodie Agency

Foodie, the mastermind behind the rebrand, is renowned for its precision in crafting targeted, effective marketing strategies that resonate across the digital landscape. Their ability to transform traditional business models into dynamic, modern narratives is what makes them leaders in the digital marketing sphere.

More about the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Consulting, Digital Marketing, Web, Advertising & PR, and Tech. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.