More Reach, Less Branding: How Kurve Helped Bounty Grow Trust Without Promotion

The Netty Awards have recognized Kurve and its client Bounty for their innovative approach to community engagement on social media, nominating them for the Best Community Engagement on Social Media. In a digital marketing landscape saturated with promotions and advertisements, their campaign, “More Reach, Less Branding,” stands out by fostering genuine connections without overt branding. This strategy not only enhanced Bounty’s presence on platforms like Facebook and Instagram but also set a new standard for authenticity in digital marketing.

Innovation and Differentiation

Kurve’s collaboration with Bounty introduced a groundbreaking strategy to enhance organic social media engagement. By focusing on authentic user-generated content (UGC) and strategic community interactions rather than traditional brand-centric promotions, Kurve helped Bounty cultivate a platform of trust and relatability. Their approach was simple yet revolutionary: leveraging content from trusted creators to spark genuine conversations rather than pushing brand messages. This strategy allowed Bounty to integrate seamlessly into existing social conversations, establishing the brand as a trusted peer in the parenting community, rather than an outsider looking in.

Measurable Impact and Success

The results of Kurve’s innovative strategy were nothing short of remarkable. Within just three months, Bounty’s social media metrics saw exponential growth: a 246% increase in views, 250% rise in reach, and a 255% boost in content interactions. More importantly, the qualitative impact was evident through the positive sentiments and organic advocacy from the community. Parents were not just engaging with the content; they were enriching it with their own stories and experiences, thereby solidifying Bounty’s role as a supportive and understanding community leader.

Creative Elements and Execution

At the core of Kurve’s strategy was a commitment to authenticity. This was executed through “day in the life” videos created by UGC contributors, showcasing real parenting moments without any scripted narratives or brand mentions. These videos were shared on Bounty’s social channels, crediting the creators and encouraging viewers to explore more content, thus fostering a sense of community and continuity. Additionally, the strategic engagement through comments and interactions on high-traffic posts ensured that Bounty remained a relatable and responsive figure within the online parenting community.

Overall Excellence and Industry Advancement

Kurve’s campaign for Bounty not only challenged the norms of digital marketing but also showcased a path forward where authenticity leads to engagement. This approach has redefined the role of brands on social media, proving that meaningful interactions can drive growth more effectively than traditional advertising. By embedding Bounty into the natural flow of conversations, Kurve has set a new benchmark for how brands can interact organically with their audiences, making them a deserving nominee for the Netty Awards.

About Kurve and Bounty

Kurve, a dynamic digital marketing agency, has carved a niche for itself by emphasizing authentic engagement over conventional marketing strategies. Bounty, the UK’s leading pregnancy and parenting app, has been a staple in providing reliable advice to parents since 1959. Together, they are pioneering a shift towards more genuine and user-focused marketing strategies.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.