NEP Services Nominated for Best Cross-Platform Advertising Strategy and Best Community Engagement at the Netty Awards

The Netty Awards are proud to recognize NEP Services as a nominee in two competitive categories: Best Cross-Platform Advertising Strategy and Best Community Engagement on Social Media. Known for their innovative and impactful digital campaigns, NEP Services has demonstrated exceptional expertise in uniting multiple digital channels to drive real-world results. Their ability to craft campaigns that resonate on a personal level with audiences across social media, search, and direct outreach has set new benchmarks for the marketing industry.

Innovation and Differentiation

NEP Services’ nomination in these two categories highlights their unparalleled approach to both cross-platform advertising and community engagement. Their campaign for a multi-jurisdictional firefighters’ union stands out for its seamless integration of Meta, Google, and SMS channels, each carefully tailored to meet the unique needs of different local campaigns. These included a mayoral race, a fire commissioner race, and two public safety referendums. By combining the precise targeting of Meta with Google’s search and display networks, NEP Services ensured they met voters where they were, whether scrolling through Instagram or searching for election information. The strategic use of SMS messages further personalized the outreach, ensuring that the campaign wasn’t just widespread but also deeply engaging.

Their commitment to testing and adapting the campaign on the fly—allocating resources based on real-time engagement data—allowed NEP Services to make each race a priority without wasting resources. This multi-layered, adaptive approach is what makes their cross-platform strategy a standout nominee for the Netty Awards.

Equally impressive is NEP Services’ excellence in community engagement on social media. By using real faces from the community rather than stock photos, and messaging that felt authentic and human, the agency built trust and fostered deeper connections with voters. Their social media presence focused on relatable, everyday conversations rather than political jargon, making the campaign feel like a conversation between neighbors. This personal touch set their social media engagement apart and has earned them a second nomination in the Best Community Engagement on Social Media category.

Measurable Impact and Success

NEP Services’ cross-platform strategy delivered measurable success in every aspect of their campaign. Meta ads generated over 2.2 million impressions with high click-through rates, leading voters to custom landing pages featuring key endorsements and referendum information. The combination of Google Search and Display ads helped capture intent-driven traffic from those seeking election details, while SMS and multimedia messages drove additional engagement and turnout among key voter segments.

The campaign’s success was not just in the numbers, however. Every single endorsed candidate won, and voter turnout was strong across all campaigns. What sets this strategy apart is its lasting impact; the firefighters’ union has now expanded its digital approach beyond elections to include member mobilization, digital fundraising, and community advocacy, solidifying the role of digital engagement in their ongoing efforts.

Creative Elements and Execution

NEP Services’ creative execution for this campaign was as human-centered as the strategy itself. The team ensured that every touchpoint—whether an ad, a text message, or a social media post—felt personal and authentic. By using real firefighters from the community and crafting messages that reflected local issues in a conversational tone, NEP Services created a campaign that was relatable and compelling. This human touch helped break through the digital noise and fostered trust with voters, who responded by showing up to vote in record numbers.

The team also showed exceptional agility, adapting messaging quickly to reflect the needs of each individual race. This flexibility allowed the campaign to feel fresh and relevant at every stage, from the mayoral race to the referendums. The ability to update creatives, swap out candidate names, and tweak calls to action ensured that the campaign maintained its personal, community-driven tone while delivering targeted, high-impact messages.

Overall Excellence and Industry Advancement

NEP Services’ nominations in both the Best Cross-Platform Advertising Strategy and Best Community Engagement on Social Media categories exemplify the agency’s ability to execute campaigns that are not only innovative but also deeply impactful. By integrating multiple digital channels into a cohesive, adaptable strategy, NEP Services delivered outstanding results, including four wins and strong voter turnout across multiple local elections. This achievement underscores the power of a well-executed, responsive cross-platform approach that goes beyond traditional advertising.

In addition to their success in elections, NEP Services has reshaped how digital engagement is viewed within the firefighting and public safety sectors. Their work has inspired the union to adopt a more digital-first approach, using these strategies for everything from community outreach to member mobilization. This campaign has raised the bar for local political advertising and engagement, proving that digital excellence can create meaningful, lasting change even in small-scale campaigns.

About NEP Services

NEP Services is a marketing and technology agency specializing in creating dynamic, multi-platform digital campaigns that drive real-world impact. From local elections to community advocacy, NEP Services excels at delivering personalized, effective solutions that resonate with target audiences and deliver measurable results.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.