Tigercomm and Rondo Energy: Leading the Way in Cleantech Public Relations at the Netty Awards

Tigercomm has been nominated for Best Public Relations Consulting at the Netty Awards, recognized for their exceptional work in elevating Rondo Energy’s position as a leader in thermal storage technology. This partnership, which began in 2022, highlights Tigercomm’s ability to transform complex, niche cleantech concepts into clear, compelling narratives. By leveraging media and creative storytelling, Tigercomm has significantly advanced Rondo’s presence in the cleantech space, driving both visibility and credibility.

Innovation and Differentiation

Tigercomm’s work with Rondo Energy is a prime example of how strategic public relations can redefine a company’s place in an emerging industry. Rondo’s innovative heat battery technology was unfamiliar to many, so Tigercomm’s challenge was twofold: to educate the public on the importance of thermal storage and to position Rondo as the leading company in the field.

What set Tigercomm apart in this effort was their ability to simplify and humanize complex technical concepts. By translating Rondo’s technology into a digestible, relatable story, they made thermal storage accessible to reporters, policymakers, and potential customers alike. Their strategy was comprehensive, focusing on targeted outreach through cleantech podcasts and YouTube, then expanding to mainstream media. This approach led to Rondo securing over 400 earned media placements, including significant coverage in outlets like Reuters, Bloomberg, and Financial Times.

A standout achievement was the use of creative assets such as a custom RHB Lego set, which drew attention from cleantech leaders like Jesse Jenkins and even a thank-you note from Al Gore. This strategy of creating accessible content and consistently refining the message set Tigercomm’s efforts apart from generic PR campaigns.

Impact and Success

The results of Tigercomm’s media strategy for Rondo have been nothing short of transformative. Since launching the campaign, Rondo has been featured in more than 400 earned media stories, with nearly half appearing in cleantech trade outlets, essential for building credibility among investors and technical buyers. The coverage expanded beyond industry circles to reach policy audiences through global publications like Reuters and Mandag Morgen, giving Rondo a voice in international markets and conversations.

The campaign’s success can be measured not just in media hits but in real-world business milestones. A Volts podcast episode led to an investment from H&M and a project deal with Greenlab. Tigercomm also secured a video feature with NBC’s National Climate Correspondent Chase Cain, which was syndicated in over 12 states and later led to a 10-minute CNBC video profile. Rondo also earned accolades from Bloomberg New Energy Finance and TIME/Statista 100, underscoring the significant impact of Tigercomm’s work.

The campaign has helped solidify Rondo’s reputation as a leader in thermal storage, with Tigercomm playing a pivotal role in changing the narrative around thermal storage from a theoretical concept to an essential technology.

Creative Elements and Execution

Tigercomm’s creative approach to PR has been key in shaping how Rondo’s heat battery technology is perceived. Rather than emphasizing the high-tech nature of Rondo’s product, Tigercomm capitalized on its simplicity. By popularizing the term “brick toaster,” Tigercomm made the technology more approachable and memorable, showcasing its modularity, safety, and freedom from supply chain issues.

Tigercomm’s creativity extended beyond words. One notable campaign element was the creation of a limited-edition Lego set that mirrored the simplicity of Rondo’s design. This unique tactic gained traction on social media, with attention from industry figures and even a personal note from Al Gore. To further demystify Rondo’s technology, Tigercomm guided the company in creating augmented reality models that allow users to interact with and understand the technology in a visually engaging way. This clear, accessible content has been praised by reporters, making it easier for them to cover Rondo’s innovations.

Overall Excellence and Industry Advancement

Tigercomm’s work with Rondo Energy exemplifies the power of public relations in shifting industry conversations and amplifying a company’s impact. When the partnership began in 2022, Rondo had the technology, but it lacked the visibility and leadership in the cleantech space. Over the course of two years, Tigercomm has helped Rondo build a powerful media presence, from earning coverage in high-profile outlets to positioning Rondo’s co-founder, John O’Donnell, as a thought leader in the industry.

Tigercomm’s media strategy aligned with Rondo’s growth, supporting milestones such as a €75M funding raise and the opening of a new factory, set to scale to 90 GWh/year. By not only amplifying Rondo’s achievements but also contextualizing them within the broader climate conversation, Tigercomm helped the company move from a startup to a global operator.

The campaign’s measurable success—400+ earned placements, significant investment deals, and growing policy recognition—proves that Tigercomm’s work wasn’t just about raising awareness; it was about building the foundation for Rondo’s continued success and the broader acceptance of thermal storage technology.

About Tigercomm

Tigercomm is a specialized public relations firm with a focus on cleantech and energy innovation. Their team excels at transforming complex technologies into accessible, compelling narratives that resonate with both technical and mainstream audiences. With a track record of success in elevating cleantech companies, Tigercomm has helped position Rondo Energy as a global leader in the thermal storage space.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.