Making Biometric Wearable Data Actionable: Coya Nominated at Netty Awards

Coya, a leader in executive coaching, performance coaching, and corporate wellness, has been nominated for the Best Biometric Technology category at the Netty Awards. Coya’s groundbreaking approach to integrating biometric data with personalized coaching has reshaped the wellness industry, helping individuals—from high-performing athletes to business leaders—optimize their health and performance. By using wearable devices and advanced biometric data, Coya creates customized programs that empower clients to enhance their sleep, recovery, and overall well-being. This nomination celebrates their innovative methodology, which not only tracks data but also translates it into actionable insights that foster long-term health benefits.

Innovation and Differentiation

Coya stands at the forefront of innovation by combining performance optimization and longevity into a single coaching methodology. Their unique approach integrates data from wearables like Oura, Whoop, and Garmin with personalized coaching from a team of experts—trainers, coaches, and nutritionists—who have worked with elite athletes. What sets Coya apart is its data-driven, “choose your own adventure” approach, which allows clients to engage with specialists in various areas such as movement, nutrition, sleep, hydration, and immune function. This holistic method empowers clients to make data-informed decisions tailored to their specific needs, enhancing both immediate performance and long-term health.

The use of biometric data, especially focusing on HRV (Heart Rate Variability), sleep quality, and sleep quantity, allows Coya to isolate variables that affect performance. By analyzing these metrics, Coya helps clients identify habits that can be optimized to improve overall health, leading to greater cognitive function, stress management, and emotional regulation. Coya’s methodology is rooted in decades of research from both the longevity and performance spaces, particularly inspired by the BlueZones and the elite performance of athletes and special operations forces. This integration of cutting-edge technology with personalized coaching sets Coya apart as a pioneer in the wellness industry.

Measurable Impact and Success

Coya’s results speak for themselves, with clients consistently seeing measurable improvements in their health and performance. Through the use of wearables and biometric data, Coya has helped clients achieve significant outcomes, such as an average increase of 67 minutes of sleep per night, a 23% boost in stress management capacity, and a 10% improvement in restorative sleep. These results translate into tangible benefits for both personal and professional life, including increased energy, improved decision-making, better emotional regulation, and enhanced work-life balance.

Coya’s impact extends beyond individual clients. The company has worked with organizations like SpaceX, Nike, and Uber—demonstrating their ability to scale their services for enterprise environments while maintaining personalization. This broad reach shows that Coya’s model is not only effective but adaptable across industries and roles.

Creative Elements and Execution

Coya’s approach to using wearable data for performance and wellness extends beyond simply tracking metrics—it is about making that data actionable. By focusing on the key areas of HRV, sleep quality, and recovery, Coya helps clients optimize their habits, resulting in better performance both in the office and on the field. The company’s creative approach to integrating data into personalized training programs is evident in the way they combine cutting-edge technology with human expertise. Coya’s work with athletes from top universities like the University of Alabama, Wake Forest, and Dartmouth showcases how wearable data can be leveraged to improve recovery, reduce injuries, and enhance overall performance.

In addition, Coya’s expansion into longevity coaching demonstrates the versatility of their approach. What works for a competitive athlete is equally beneficial for a 50-year-old executive working long hours and managing high-stress demands. Coya’s coaching methodology has proven to help clients of all ages and professions live healthier, longer lives by incorporating the principles of performance optimization and longevity into their daily routines. This creative integration of wearable technology with holistic coaching practices has set a new standard for personalized wellness and performance enhancement.

Overall Excellence and Industry Advancement

Coya’s nomination for Best Biometric Technology highlights their commitment to advancing the wellness industry through the innovative use of wearable data. By combining biometric insights with personalized coaching, Coya has created a proven methodology that not only optimizes performance but also promotes long-term health and longevity. Their ability to seamlessly integrate technology and coaching has led to measurable success across a wide range of clients, from elite athletes to corporate employees.

As the only U.S.-based company selected as a finalist for the 2025 Garmin Health Award, Coya is recognized for their exceptional use of biometric data to drive meaningful health changes. Their partnerships with leading wearable technology companies like Oura and Whoop further solidify Coya’s role as an industry leader in biometric wellness. With a focus on both performance and longevity, Coya is shaping the future of coaching and wellness, providing clients with the tools they need to perform at their best, both today and in the years to come.

About Coya

Coya is a leading provider of executive coaching, performance coaching, and corporate wellness programs. With a focus on combining data-driven insights from wearable devices with personalized coaching, Coya helps individuals and organizations optimize performance, improve health, and achieve long-term wellness. Their innovative approach has earned them recognition across various sectors, making them a standout nominee at the Netty Awards.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.