Revenue Analytics Wins Netty Award for AI Innovation with Aida

Revenue Analytics has taken home top honors at the Netty Awards, winning AI Innovation of the Year for Aida — the groundbreaking AI Deal Advisor redefining how media sales teams approach pricing.

Built to tackle the complexity of media pricing in a fragmented ecosystem, Aida delivers instant, intelligent pricing guidance that empowers sellers to close better deals, faster. Combining machine learning, real-time inventory insights, and proprietary demand signals, the platform brings sophisticated decision-making tools to the fingertips of media sales professionals — no spreadsheets required.

Bringing Confidence Back to Sales Teams

Unlike outdated pricing systems or complex legacy tools, Aida’s user-first design delivers personalized recommendations in seconds. Sales reps can now receive real-time guidance based on factors like advertiser history, pacing, and sellout rates — even color-coded deal health indicators that instantly show whether a deal is on track, at risk, or needs adjustment.

The impact? Early adopters report faster workflows, higher close rates, and smarter revenue decisions across the board. Even junior reps have found success using Aida’s intuitive interface — proof that cutting-edge AI doesn’t need to come with a steep learning curve.

A Visual, Conversational Interface That Just Works

What sets Aida apart is its chat-based, natural-language interface — allowing reps to simply ask, “What should I price this deal at?” and get an answer backed by real-time data. Its clean, color-coded visuals make sense of complex pricing dynamics at a glance, giving teams a fast and clear path forward.

Praised by MediaPost and hailed by early users as a “game-changer,” Aida proves that great design and great strategy aren’t mutually exclusive. By making pricing intelligence visual, interactive, and actionable, Aida is changing the way media companies approach revenue.

Setting a New Standard in AI-Powered Pricing

More than just a smart tool, Aida is part of a bigger vision from Revenue Analytics — one that gives sellers the confidence to negotiate, price, and close with speed and accuracy. Already integrated into the company’s RateOptics platform, Aida has set a new bar for what AI can do in commercial decision-making.

With plans to expand Aida into verticals like hospitality, manufacturing, and distribution, Revenue Analytics is just getting started. Their mission: bring smarter, scalable pricing to any industry where complexity and resource constraints collide.

About Revenue Analytics
Revenue Analytics is a pioneer in AI-powered revenue management, helping organizations optimize pricing strategies with intelligent, real-time insights. Their flagship platform, RateOptics, equips media sellers with the tools to price confidently and close faster — now supercharged with the launch of Aida.

About the Netty Awards
The Netty Awards celebrate excellence in the digital age, recognizing the top companies, products, and campaigns shaping the future of design, web, social media, advertising, and tech. With over 100 categories and recent features in USA Today, the Netty Awards remain one of the most trusted honors in the digital industry.

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