RiseUp’s AI-Powered Global PPC Campaign for Masters of Mystery Earns Nomination at the Netty Awards

RiseUp Agency has been recognized by the Netty Awards for its exceptional work in digital advertising, earning a nomination for Best PPC Campaign for their project with Masters of Mystery. This innovative campaign leveraged the power of AI, automation, and storytelling to bring a niche e-commerce brand to the global stage. Through smart integration of Google’s Performance Max platform and proprietary automation tools, RiseUp redefined how PPC campaigns can engage audiences, driving both creativity and performance at scale.

Innovation and Differentiation

In a crowded e-commerce gaming market, RiseUp Agency broke through with a PPC campaign that fused machine learning, automation, and creative flair. Using Google’s Performance Max platform, the team harnessed AI to orchestrate ad delivery across multiple channels—including Search, Display, and YouTube—ensuring high-intent audiences encountered tailored, relevant messaging wherever they engaged.

What truly set the campaign apart was RiseUp’s proprietary Google Ads script, designed to dynamically personalize ad content in real time. This technology automatically inserted user-specific details—such as location or mystery themes—into headlines, creating an interactive “clue hunt” effect for every prospect. Combined with AI-driven A/B testing, the system evaluated countless creative variations to pinpoint the most engaging messages faster than any human-led process could achieve.

Additionally, RiseUp integrated first-party customer data to build advanced lookalike audiences of “mystery fans,” ensuring unparalleled reach and precision targeting. By blending predictive analytics with storytelling, they didn’t just optimize ads—they elevated the entire customer experience, setting a new benchmark for what performance-driven advertising can achieve in the digital gaming industry.

Measurable Impact and Success

The measurable impact of RiseUp’s Masters of Mystery campaign was nothing short of remarkable. Over the course of the campaign, Masters of Mystery’s sales soared by more than 70% year-over-year, marking one of the brand’s most successful growth periods. This leap was driven by over £1 million in ad spend that yielded multi-million-pound returns, with a return on ad spend (ROAS) exceeding 5:1—a clear indicator of efficiency and profitability.

The campaign also fueled global expansion, introducing Masters of Mystery to new audiences across North America and Europe. Within months, the brand’s footprint grew significantly, solidifying its position as a leading name in interactive gaming. Key engagement metrics underscored this success: click-through rates doubled, conversion rates climbed sharply, and cost-per-acquisition dropped by nearly 20% compared to previous campaigns.

Clients described the results as “record-breaking,” with the Masters of Mystery team attributing much of their international success to RiseUp’s AI-powered strategy. This campaign not only achieved exceptional financial results but also became a reference point for how data-driven PPC can transform a niche brand into a global success story.

Creative Elements and Execution

Creativity played a central role in the campaign’s success, transforming each ad into a mini mystery experience that mirrored Masters of Mystery’s immersive gameplay. Rather than relying on typical sales messaging, RiseUp crafted narrative-driven creatives that drew users into the intrigue of detective work. Each ad served as an invitation: “Think you can solve this case? Join the investigation!”

Visually, the campaign leaned into evocative imagery—suspect boards, magnifying glasses, shadowed detectives, and vintage props—all designed to evoke curiosity and suspense. On YouTube, short video teasers built intrigue in seconds, while on the Display Network, interactive ads encouraged viewers to “follow the clues.” Every channel was treated as a unique storytelling opportunity, maintaining thematic consistency while adapting to the platform’s strengths.

AI insights powered continual creative refinement. RiseUp A/B tested multiple narrative themes—from 1920s noir settings to modern tech-driven mysteries—and dynamically adapted based on engagement data. This constant evolution kept the campaign fresh, relevant, and emotionally resonant. By merging storytelling artistry with algorithmic precision, RiseUp ensured that every click felt like the start of an adventure—turning casual browsers into loyal customers.

Overall Excellence and Industry Advancement

RiseUp Agency’s Masters of Mystery campaign exemplifies the perfect blend of data, AI, and creativity in modern PPC marketing. Managing a £1 million+ global ad budget with precision, the team achieved 70% revenue growth and transformed a niche e-commerce brand into an international success story. This balance of scale, strategy, and storytelling marks a new standard for PPC excellence.

Their pioneering use of AI-driven optimization and custom personalization scripts not only achieved remarkable efficiency but also inspired a new playbook for agencies worldwide. The campaign’s integration of Google’s automation tools—particularly Performance Max—showed how even boutique agencies can harness enterprise-level innovation to deliver outsized impact.

Beyond the numbers, RiseUp’s achievement lies in pushing the industry forward. They proved that advanced technology can coexist with creative depth—and that with the right approach, digital advertising can be both personal and powerful. The Masters of Mystery campaign is now considered a benchmark for PPC innovation, proving that when creativity and machine intelligence align, even a niche game can captivate the world.

About RiseUp Agency

RiseUp Agency is a digital marketing firm specializing in high-performance campaigns that merge creativity with cutting-edge technology. Known for their expertise in paid media, automation, and AI integration, RiseUp helps brands scale globally through smart, data-driven strategies. Their work with Masters of Mystery demonstrates the agency’s ability to transform ambitious ideas into measurable success.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.