Rewriting the Economics of Marketplace Growth: AMZPPC Wins Best Digital Agency Amazon at the Netty Awards

AMZPPC has officially been named the winner of Best Digital Agency Amazon at the Netty Awards, a recognition that reflects not just performance, but a shift in how Amazon advertising is being approached. The Hayabusa transformation is one example of this philosophy in practice. AMZPPC challenged the prevailing norm of pouring money into branded search to inflate ROAS on paper while generating little incremental growth. Instead, they built architecture that separated branded capture from cross sell expansion, tied bidding logic to margin outcomes, and allowed the account to scale in a way that actually increased the size of the total addressable customer base. Most Amazon agencies optimize campaigns for the metric Amazon itself wants to show. AMZPPC optimized for the outcome that actually matters to brands: net new revenue that would not have existed without advertising. This Netty Award is a confirmation that the future of marketplace media will belong to those who can connect platform levers with financial consequences in real business terms.

Innovation and Differentiation
AMZPPC’s approach is innovative because it is grounded in financial truth rather than cosmetic optimizations. When they entered the Hayabusa account, they identified the problem almost every Amazon brand has but rarely admits: the account was heavily dependent on branded keyword spend. That makes ROAS look good, but it does not grow the business. AMZPPC rebuilt the strategy from the ground up, engineering campaign segmentation that separated branded from non branded activity, and isolated cross selling as its own growth engine. This allowed them to expand into new audiences while preserving organic performance on brand search. The agency also layered dynamic pricing analysis into the media strategy when tariffs hit product costs. Rather than absorbing the margin hit or sacrificing competitiveness, they adjusted bids based on real time profitability thresholds. This is the type of work that moves Amazon advertising from media buying to business design. It is hard to do. It requires structural thinking and a willingness to ignore easy vanity wins. AMZPPC did the work and delivered a system that stands out in a category dominated by brand defense spending.

Measurable Impact and Success
The performance outcomes speak clearly. In six months, Hayabusa’s Amazon channel scaled from $526K in February sales to $718K by August. This was not driven by more spending on the same people. This was driven by unlocking incremental volume. Branded keyword spend dropped from 68 percent to 38 percent. This proves the ad strategy was no longer cannibalizing organic orders. Even while tariffs forced price increases, the account posted a 36.2 percent year over year growth rate. This is a rare outcome inside a category where price increases usually shrink conversion volume. Hayabusa reported stronger share across competitor audiences and more visibility in new customer segments. AMZPPC has now replicated similar outcomes across other accounts, reinforcing that this is not a one off case study. It is a scalable method for brands that need profitable growth, not report friendly ROAS. By delivering volume that would not have existed without advertising, AMZPPC demonstrated that Amazon media can be a true driver of net new demand.

Creative Elements and Execution
Creativity in this work was not about dressing up ads. It was about designing a system that reflects how real shoppers move through decisions. AMZPPC rebuilt the hierarchy around the customer journey: branded defense for shoppers already seeking the brand, competitor conquest to steal share, and cross sell expansion to increase cart value and lifetime value. Within that structure, they developed cross sell narratives that paired complementary products as contextual units rather than isolated SKUs. They also made pricing strategy a creative tool. When tariffs affected costs, automation rules were introduced to adjust bids based on margin tiers. They turned profitability into a creative constraint. This is not typical. Most agencies chase impressions or cheap clicks. AMZPPC built a creative practice that ties platform mechanics to margin accountability and uses narrative structure to expand cart value. It is creative thinking applied to economic levers, executed through operational precision.

Overall Excellence and Industry Advancement
AMZPPC’s win signals a shift in what excellence looks like in Amazon advertising. Most of the industry still chases ROAS. AMZPPC has shown that scale is not created through brand defense, but through structurally separating incremental acquisition from existing demand capture. Their results with Hayabusa are proof that this mental model works even under margin pressure. The brand grew. The category share expanded. The mix of spend improved. This is what the industry has been trying to figure out for years. AMZPPC has not only done it, but has codified a repeatable way for Amazon brands to turn marketplace ads into a genuine growth engine. Winning the Netty Award for Best Digital Agency Amazon is validation that this methodology is not niche. It is where the industry is going next.

About AMZPPC
AMZPPC is a specialist agency dedicated exclusively to Amazon advertising. They manage campaigns across multiple global marketplaces and their compensation model is based on performance, not flat fees. Their approach combines bid automation, deep keyword strategy, and financial analysis to ensure Amazon media spend is tied to profitable outcomes. Their core belief is simple: Amazon ads should grow the business, not just report good numbers.

About the Netty Awards
The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers and Creators, Web, Advertising and PR, and Apps and Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision makers.