Why Perficient’s AI AMP Rose to the Top at the Netty Awards

Perficient has officially been recognized as the Netty Awards winner for AI Company of the Year (North America) for its proprietary AI AMP framework. This recognition is more than a trophy win. It signals a shift in how enterprise organizations now expect AI to be delivered. Leadership teams are tired of deckware. They are tired of overheated think pieces and hunch-driven ideation with no output. They want business-grounded clarity. They want to know what will work in the real world. Perficient built AI AMP specifically for that gap. In a marketplace still filled with pilots that never materialize, AI AMP gives companies a way to start fast, validate quickly, and advance responsibly. The win underscores that Perficient has figured out how to make AI transformation repeatable at scale without sacrificing speed, rigor, or trust.

Innovation and Differentiation

AI AMP is not a thought starter or a strategy book. It is a structured five-week engagement model grounded in human-centered design thinking that moves organizations from AI uncertainty to an evidence-driven path to execution. What differentiates AI AMP most in the current landscape is not that it produces output. It is that it produces the right output. Many frameworks are good at ideation, architecture, testing, or stakeholder alignment, but rarely all at once. AI AMP does all of that and does it in a compressed and controlled window. A typical AI AMP engagement moves from vision workshops to use case exploration to working prototypes to an implementation roadmap. Clients walk away not only with clarity on what to build but also with a playbook for scalable innovation. Because the methodology is industry agnostic and maturity level agnostic, it applies to a health plan that is new to AI in the same way it applies to a Fortune 500 automotive OEM already experimenting with in-house AI. This is what the market has been missing. Perficient built the connective tissue that translates broad ambition into usable outcomes.

Measurable Impact and Success

The results speak clearly. A leading not-for-profit health insurer came to Perficient with an ambition to reduce technical debt and accelerate delivery, but without any meaningful GenAI experience. Using AI AMP, Perficient facilitated a GenAI Innovation Workshop that did not just create interesting ideas. It evaluated hundreds of GenAI opportunities, prioritized two high-value use cases, and helped the client implement them. Those two use cases were API testing automation and documentation generation from legacy code. Both solved real pain. Both delivered real value. Beyond the immediate outcomes, the client built internal confidence and capability in applying GenAI going forward. That progression is the core value of AI AMP. It is not only that companies get a prototype. They also get internal alignment and a new way of thinking. This is why the Netty Awards selection committee saw AI AMP as a material contribution to the field. It demonstrates that AI advantage comes from engineered rigor and shared confidence, not from luck.

Creative Elements and Execution

Creativity shows up in AI AMP in ways that are subtle and sophisticated. Most creativity in AI is focused on output. AI AMP directs creativity to the process. The design thinking-driven approach begins with immersive vision work that asks not what companies can build but what pain they should reduce. The system introduces elements such as Art of the Possible sessions to bring stakeholders together on shared goals. The process then moves into use case exploration and prototype development, which is hands-on. Every engagement leaves the client with a strategic brief summarizing vision and use cases, a functional AI prototype that is not generic, and a custom implementation roadmap built around their environment and constraints. The storytelling is also embedded into how AI AMP frames the journey. The Healthfirst example is instructive. The team did not chase novelty. They worked backward from real tasks that drained time and energy and used GenAI to unlock that trapped value. It is creativity that serves function.

Overall Excellence and Industry Advancement

AI AMP is now a reference model for how Generative AI should be adopted in complex organizations. Excellence shows up in its repeatable process, its measured risk posture, and its ability to compress time to value. The five-week timeline is not gimmick speed. It is disciplined speed. It is structured speed. In multiple Fortune 500 settings, AI AMP has delivered prototypes that reduce RFP response time from hours to minutes and has produced customer-facing AI interfaces that lift engagement and conversion. This is how industry moves forward. Not by waiting for perfect conditions but by constructing a reliable path from abstract to actionable. By making AI accessible, actionable, and aligned with business goals, Perficient has contributed a playbook that the entire industry can learn from. The Netty Awards AI Company of the Year North America win is recognition that Perficient is not simply participating in the AI moment. They are organizing it, clarifying it, and pushing it into real-world impact.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers and Creators, Web, Advertising and PR, and Apps and Software. Recently featured in USA Today’s Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.