Top Growth Marketing Wins at the Netty Awards for Transforming Static Content Into Revenue Driving Video

Top Growth Marketing has officially been named the winner of Best Use of AI in E-commerce at the Netty Awards for their work in the motorcycle industry. Their innovative approach addresses one of the most common and costly challenges in e-commerce marketing: brands often want to scale digital video strategies, yet do not have the volume or variety of video assets required to fuel paid social, email, and multi-channel campaigns. Instead of defaulting to expensive production cycles or settling for static creative, Top Growth Marketing rethought the foundational unit of ecommerce content. They used AI to transform traditional product photography and lifestyle images into video-grade b-roll that could be used to power video-first platforms. Their win reflects the next stage of creative production in performance marketing, where content value is unlocked not by increasing production budgets, but by intelligently re-engineering the assets a brand already owns.

Innovation and Differentiation

This project stands apart because Top Growth Marketing turned what most would view as a limitation into an advantage. The motorcycle ecommerce client had virtually no video assets, which placed pressure on ad performance, creative testing velocity, and storytelling range. Instead of solving that with traditional production, the team applied advanced AI tooling to turn still photography into moving imagery with motion, dimensionality, and narrative energy. The output was not gimmicky animation layered on existing shots, but video b-roll that captured the rhythm, lifestyle, and utility of the product in a way that matched the expectations of platforms built around motion. This method created a scalable library of video assets without scheduling shoots or increasing cost. It also changed the brand’s internal creative operations. They could now support a video-first paid strategy without requiring a video-first production model. In a category where asset volume often determines testing velocity and testing velocity determines performance, this approach provided the brand with a structural edge. It reframed content scarcity as a solvable engineering problem, not a budget problem.

Measurable Impact and Success

The measurable performance lift is what secured this execution as a clear winner. When these AI-powered videos were tested against image-only ads, ROAS was four times higher. That level of lift is not a minor creative tweak or preference shift. A four times improvement materially changes how fast a brand can scale spend, how efficient their CAC becomes, and how many new customers can be profitably acquired. This project also produced cost savings that go beyond performance metrics. By maximizing existing photography instead of planning new shoots, the brand avoided the operational drag of production timelines. They extended the usable life span of assets they already owned. They also proved a larger point that many e-commerce leaders still underestimate. AI is not only a content generation tool. It is a profit lever. When used strategically, AI can transform the value of a content library, produce more earning potential per asset, and increase revenue without increasing cost basis. This work demonstrated that very clearly inside a real-world commercial environment.

Creative Elements and Execution

To bring the creative to life, the Top Growth Marketing design team worked hand in hand with AI workflows. The goal was not to simply animate stills, but to generate genuine video content that could stand up within competitive paid social environments. The AI system was used to create motion that felt native to the category, believable to the consumer, and compelling to algorithms optimized for video. From there, media buyers had a scalable library of assets they could deploy across multiple placements, formats, and audiences. These videos were used to test hooks, highlight product benefits, and tell deeper stories than a single still ever could. It allowed them to develop more complex messaging arcs across multiple touchpoints. The execution shows that AI does not replace creative teams. It expands what creative teams are capable of producing at scale. It turns static into kinetic, without sacrificing taste.

Overall Excellence and Industry Advancement

This win represents more than a single successful set of campaigns. It marks a shift in how creative value is defined in e-commerce. Historically, brands believed that to compete in a video-first world, they must have video production budgets. Top Growth Marketing proved the opposite. The constraint itself became the source of innovation. By transforming static photography into genuinely usable video content, they demonstrated that AI can be a production multiplier. Not a novelty. Not a filler. A multiplier. And the industry now has a working example of how to do it in a way that actually moves revenue. The four times ROAS lift is evidence that AI applied strategically is not theoretical. It is commercially valuable. This win sets a new benchmark for best practices in digital marketing and shows that forward-thinking brands can unlock growth not by spending more, but by thinking differently.

About Top Growth Marketing

Top Growth Marketing is a performance marketing partner specializing in direct-to-consumer growth, conversion-driven creative, paid acquisition, and lifecycle marketing. Their work consistently combines creative strategy with revenue accountability, helping brands scale in fast-moving ecommerce environments.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers and Creators, Web, Advertising and PR, and Apps and Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision makers.