Colling Media’s Work with Knight Transportation Earns Top Honors Across Multiple Netty Award Categories

This year at the Netty Awards, Colling Media’s work for Knight Transportation did not just perform well. It won multiple times. The Knight Transportation Website Migration earned Best Integrated Campaign and Best Search Advertising, and was also recognized as an Honoree for Best SEO Campaign. It was a strong example of how technical digital work can be both transformative and commercially meaningful. This project changed how Knight shows up online, how its audiences find information, and how the brand competes in a category where clarity, accessibility, and search equity translate directly into real-world business outcomes.

Innovation and Differentiation
Knight Transportation’s website migration was purpose-built to do more than merge domains. It was designed to align multiple audience needs into one experience without losing the equity, credibility, or clarity of each individual journey. Colling Media combined structure, content hierarchy, redirect strategy, and UX thinking into a migration plan that preserved search value and created a more straightforward path for users. Most migrations are treated as operational checklists. This one treated infrastructure decisions as brand decisions. Throughout planning, the team evaluated not only how to keep traffic intact, but how to make the new single domain more intuitive, more consistent, and more aligned to business priorities. That approach is what differentiated the work. It was not only about moving pages. It was about deciding what the future version of Knight’s digital identity should feel like.

Measurable Impact and Success
The results that followed the launch reflect meaningful improvements in performance. Comparing September 2024 through June 2025 against the prior period, sessions increased 49.5 percent, new users increased 44.5 percent, and conversion events increased 49 percent. These improvements indicate that consolidation did not dilute the funnel. It strengthened it. Knight also saw a 64 percent year-over-year lift in referring domains, which contributed to broader improvements in organic authority. The impact here is not theoretical. This migration helped the business get more qualified traffic, create more intent-driven interactions, and connect with audiences who were once split between two different properties.

Creative Elements and Execution
The complexity of this project was not in the technical mechanics alone. It was in the balancing act of merging two different digital identities into one structure that made sense from the user’s point of view. Colling Media developed a new architecture that prioritized clarity. Redirect decisions were made to preserve equity rather than to force short-term expediency. Content formatting was aligned so that the new single destination felt consistent. On the execution side, the project required cross-team alignment between SEO strategists, UX planners, designers, and content owners. Instead of allowing the migration to become messy or disorienting, Colling Media worked to make it feel like a natural evolution.

Overall Excellence and Industry Advancement
This project demonstrated that migrations can be used as strategic levers rather than cost centers. By reframing the assignment from consolidation to improvement, Colling Media helped Knight Transportation create an online environment that better supports recruiting, partner marketing, and brand perception. In a category where sustained growth relies on search visibility and efficient user paths, this work showed what can be achieved when technical and strategic goals are connected. It is a meaningful example of how transportation brands and enterprise organizations can use digital structure to support long-term outcomes.

About Colling Media
Colling Media is a Phoenix-based advertising and marketing agency that is built around a straightforward belief. Advertising should produce outcomes that a business can see. The agency has always been driven by measurable impact and aligns its work to the metrics that matter most for clients. Their core methodology, known as T.A.O., structures work around three continual steps: Test, Analyze, Optimize. Campaigns are launched with intentional variation. Data is evaluated against the goal rather than against surface metrics. And optimizations are made based on what audiences actually respond to, not what teams hope they respond to. This approach makes performance transparent. It also makes improvement expected rather than occasional. Colling Media works with brand teams who want to understand what is working, why it is working, and how to improve it in a way that helps the business move forward.

About the Netty Awards
The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision makers.