How RiseUp’s Dual Netty Awards Win Signals a Shift in Modern Growth Campaigns

RiseUp entered five categories at the Netty Awards this year and walked away with two wins: Best Integrated SEO and PPC Campaign and Best E-Commerce SEO Strategy. They also earned three additional honors in Best Cross-Platform Advertising Strategy, Best Global SEO Campaign, and Best PPC Campaign. It is rare that a single agency demonstrates meaningful competitive excellence across this many search and media categories at the same time, especially with a team size under 50. What this year demonstrated is that RiseUp is not running channel strategies in silos. They are winning because they are architecting systems. Their wins were not incremental channel wins. They won by building growth machines that solve for the full journey: demand creation, demand capture, and commercial return.

Innovation and Differentiation

RiseUp’s most differentiating trait is their ability to blend technical, creative, and behavioral elements into performance systems that actually scale. Their Best E-Commerce SEO Strategy win for Masters of Mystery is a clear example. They did not create standard content or static category pages. They turned SEO into an extension of the game experience. They gamified the content layer with narrative blog structures that functioned like clues and case files, supported by technical rigor, including multilingual SEO, schema, core web vitals improvement, and international site architecture. Their Best Integrated SEO and PPC Campaign win for Chummys Bakery showed the other side of their differentiator. Their integrated model used organic research to inform paid acquisition, and paid behavioral signals to inform organic prioritization. This was not channel alignment. It was a cross-channel system design in action. They treated search holistically and removed the inefficiency of teams working in isolation. This is why RiseUp stands apart. They make growth cohesive instead of fragmented.

Measurable Impact and Success

RiseUp’s wins were backed by hard commercial outcomes at scale. In the Masters of Mystery SEO program, organic clicks grew from roughly 900 to over 5,000 per day, driving a more than 500 percent traffic lift. Rankings also shifted category power structurally. They achieved page one for the single word head term murder mystery and secured number one for murder mystery game. They achieved both rankings globally, not just locally. In the Chummys Bakery integrated search program, they delivered record revenue performance with six figure online revenue months and significantly improved ROAS as a direct result of the SEO fed PPC targeting model. In paid media, they won Honoree for Best PPC Campaign with a program that drove over 70 percent revenue growth and multi-million pound return against a seven-figure spend. In cross-channel advertising, they won Honoree in Best Cross-Platform Advertising Strategy by proving that users engage across two to three platforms before converting, and showing that sequencing creative across those platforms meaningfully lifts purchase intent. In Global SEO, they earned Honoree for a program that took a niche brand to an international scale with traffic over 5,000 clicks per day and a multilingual search footprint. Their results are not cosmetic performance stories. They are commercial case studies that prove search and media systems can be engineered to produce compounding outcomes.

Creative Elements and Execution

The differentiating characteristic across RiseUp’s body of winning work is that their creativity is never ornamental. It is functional. They do not split creative from performance. In their Masters of Mystery SEO program they built a narrative system. Content read like crime scene files. It kept users engaged long enough to send strong engagement signals back to search engines. In their PPC program for the same brand they built ads that functioned like mini mystery trailers and then used AI to iterate on the winning storyline directions. In their Chummys Bakery cross-channel program, they created one shared narrative theme called Send a Hug in a Box and carried that same emotional idea across TikTok, Meta, YouTube, Google Shopping, Pinterest, and Amazon. They did not do channel-specific storytelling. They executed one story adapted to the conventions of each surface. That is why their cross-channel attribution showed users often touched two to three platforms before converting. The story followed them, not the other way around. RiseUp uses narrative as a utility to create a coherent experience across fragmented environments.

Overall Excellence and Industry Advancement

The reason this dual win matters is that RiseUp is previewing where the market is going. The era of channel isolation is ending. Search is not organic or paid anymore. Advertising is not single surface anymore. RiseUp’s work shows that performance is being won by systems that integrate traffic acquisition, audience development, cultural relevance, technical SEO, AI-powered media optimization, and conversion design. Their Masters of Mystery program advanced what narrative content can do for SEO. Their Chummys program advanced what integrated SEO and PPC orchestration can produce when data feedback loops are designed properly. Their Honoree programs demonstrated they can scale that thinking across global SEO and multi-platform advertising environments. In short, RiseUp did not collect a series of tactical wins. They won because they showed the next operating model for performance marketing.

About RiseUp

RiseUp is a global growth agency specializing in designing integrated performance systems for brands in e-commerce and emerging digital commerce categories. Their work blends creative narrative, technical rigor, and channel engineering to produce measurable revenue outcomes across markets.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers and Creators, Web, Advertising and PR, and Apps and Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision makers.