Anderson Collaborative Stands Out at the Netty Awards with its Trailblazing OOH Campaign for Phase 10 & Mattel

The renowned Netty Awards, which stand as a testament to digital excellence, have yet again chosen a remarkable campaign for their laurels. The accolade goes to Anderson Collaborative for their exceptional Out of Home (OOH) advertising campaign for Phase 10 & Mattel. Bagging the esteemed title in the Advertising & PR category, the campaign exemplifies the fusion of traditional advertising with modern digital innovation. Let’s dive into the intricacies and genius behind this award-winning endeavor.

Innovation and Differentiation

Anderson Collaborative’s campaign is a benchmark in its own right. Through the adept use of cutting-edge advertising technology, they managed to target mobile devices based on their proximity to the ad placements. This ingenious combination of static and digital inventories, complemented by QR codes, ensured a seamless blend of the real and digital worlds, paving a new path in customer engagement.

Measurable Impact and Success

The results are undeniably compelling: an impressive 11,346,569 impressions within the DFW region. The campaign’s strategically embedded QR codes directly translated to a significant uptick in app downloads. This intricate approach, further bolstered by the retargeting of 407,813 mobile devices & proximity tools, substantiates the campaign’s massive footprint and impact.

Creative Elements and Execution

In collaboration with Viral Nation, Anderson Collaborative curated a rich tapestry of static and video-based creatives. Spearheaded by luminaries such as Nick Williamson, Claiborne Myers, Nazareno Castro Bay, and Gregorio Palacio, the visuals resonated with the audience. The inclusion of QR codes not only elevated the aesthetic allure but also created a direct conduit to engagement and interactivity.

Overall Excellence and Industry Advancement

Anderson Collaborative’s campaign is more than just a triumph; it’s a benchmark for the future of OOH advertising. Through meticulous planning, swift execution, and a spirit of innovation, the campaign has set new industry standards, pushing the boundaries of what’s possible in the realm of advertising.

About Anderson Collaborative

Anderson Collaborative is a 360-degree powerhouse in marketing & advertising, serving as the backbone for the growth of numerous esteemed global brands. Their unparalleled methodology and team of industry experts position them as the go-to agency for brands with ambitious visions. Rooted in a commitment to results-driven strategies, Anderson Collaborative stands as an industry beacon for businesses aiming for unmatched success.

About the Netty Awards

The Netty Awards are more than just an honor; they recognize the pinnacle of digital endeavors and contributions. Anderson Collaborative’s standout campaign epitomizes this spirit, marrying creativity, strategy, and precision-targeted advertising in a harmonious blend. As we applaud their success, we eagerly anticipate the heights they will achieve in their future endeavors.

With the curtains drawn on this year’s awards, we eagerly await Anderson Collaborative’s next innovative campaign, certain to again set the industry abuzz.