Big Partners Nominated at the Netty Awards: Redefining Luxury Web Design with Awasi Relais & Châteaux

Big Partners has earned a prestigious nomination at this year’s Netty Awards in the category of Best Luxury & High-End Web Design for their work with Awasi Relais & Châteaux. Their approach transcends conventional design paradigms, offering a digital journey that begins the moment a visitor lands on the site, reflecting the unique essence of Awasi’s luxury hospitality experience in South America.

Innovation and Differentiation

Agency Big Partners has set a new standard in the realm of web design by deeply embedding themselves in the client’s experience, ensuring that their digital representation is as bespoke and nuanced as the service Awasi offers. Their innovative strategy involved firsthand experiences at Awasi locations, providing the team with an authentic foundation to craft a site that’s far from typical. Avoiding industry clichés, they developed an editorial layout enriched with hand-drawn illustrations, bespoke maps, and captivating animations, ensuring that every digital interaction felt like a step into the luxurious world of Awasi.

Measurable Impact and Success

The redesign of Awasi’s website by Agency Big Partners has not just elevated brand perception; it has significantly boosted business outcomes. Since the site’s launch, Awasi has welcomed millions of new users, with engagement metrics showcasing an impressive increase in direct sales by 35%. The site’s influence extends beyond numbers, setting a new benchmark in hospitality web design recognized by industry leaders, thereby reinforcing Awasi’s stature as a trendsetter in the luxury hotel sector.

Creative Elements and Execution

The website’s design focuses on immersion and storytelling, guiding visitors through the distinct atmospheres of Awasi’s three lodges with fluid navigation and minimalistic yet impactful copy. Interactive elements like custom animations and video content blend seamlessly with practical features such as the dynamic drop-down menus, creating a narrative that invites users to explore and engage deeply. This balance of functional design and artistic expression ensures that each visitor’s experience is as memorable online as it is in any Awasi lodge.

Overall Excellence and Industry Advancement

With this project, Agency Big Partners have not just created a website; they have crafted a gateway to adventure, blending storytelling with sophisticated design to redefine expectations within the hospitality industry. The website is a testament to how visionary design can transform standard informational platforms into profound experiences, compelling visitors to explore and connect with the brand on a deeper level. This commitment to pushing creative and technological boundaries is what has landed them a well-deserved nomination at the Netty Awards.

About Agency Big Partners – Client AWASI

Agency Big Partners, serving a discerning clientele within the hospitality sector, is renowned for its ability to blend aesthetic finesse with functional design, creating digital experiences that not only reflect their clients’ brand ethos but also drive substantial business growth. Their work with Awasi Relais & Châteaux exemplifies their dedication to elevating brand stories in the digital domain.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.