Big Partners Wins Big: Setting a New Standard in Luxury Hospitality Web Design

Big Partners has officially taken home top honors at the Netty Awards, winning the “Best Hospitality & Hotel Web Design” category for their stunning work with Awasi Relais & Châteaux. The award celebrates a website experience that transcends conventional hospitality design—inviting users into the soul of Awasi’s South American lodges through a blend of artistry, storytelling, and strategic execution.

A Digital Experience as Luxurious as the Stay

More than a website, the Awasi project is a digital gateway into an ultra-personalized travel experience. Big Partners immersed themselves in the brand—literally visiting the lodges—to ensure the site conveyed the same bespoke, handcrafted feel that guests experience in person. The result? A site that breaks free from the sterile tropes of luxury travel, replacing them with editorial storytelling, hand-drawn maps, immersive animations, and emotional design.

Impact that Goes Beyond Aesthetics

Since the redesign’s launch, Awasi has seen millions of new visitors and a 35% increase in direct bookings—a true testament to the power of effective, experience-first design. The website not only captivated travelers but also established Awasi as a digital innovator in the luxury hospitality space, drawing attention from industry leaders worldwide.

Where Form Meets Function

Big Partners blended visual richness with digital efficiency. The website’s intuitive navigation, clean layout, dynamic menus, and seamless mobile performance make it as easy to use as it is beautiful to explore. Video content and interactive components draw users in, creating an experience that’s deeply emotional and practically frictionless—just like Awasi’s hospitality ethos.

Redefining the Standard for Luxury Online

With this award-winning project, Big Partners proved that luxury web design doesn’t have to mean overdone or overly complicated. Their approach elevated hospitality design into an immersive narrative journey, redefining how premium travel brands should show up online. This win cements their role as a creative force pushing the boundaries of digital experience in the travel and leisure sector.

About Big Partners

Big Partners is a creative agency known for high-impact digital storytelling, specializing in hospitality, lifestyle, and luxury sectors. With a deep commitment to understanding each brand’s essence, they craft custom websites that blend artistry, strategy, and conversion-focused design—turning visits into experiences, and clicks into customers.

About the Netty Awards

The Netty Awards honor excellence across digital innovation, spotlighting leaders in categories spanning Web, Design, Apps, Social Media, Advertising, and more. With over 100 categories and a reputation as one of the most credible awards programs in the industry, the Netty Awards are a benchmark of creative and technological achievement. Recently featured in USA Today, the program is a trusted resource for recognizing the companies shaping the future.