Celtra’s Creative Automation Win at the Netty Awards Signals a Shift in Marketing Automation

Celtra has officially been announced as the 2025 Netty Awards Winner for Best Marketing Automation Software in Tech. This honor recognizes the growing importance of creative supply as the true bottleneck in digital advertising, and the fact that Celtra has architected a way to solve it at scale. For years, media automation and media buying tools have advanced at record speed, but creative production has lagged behind. Celtra’s win reflects a turning point in the market. Instead of trying to accelerate production through people, versioning, or endless design teams, Celtra has proven that creative automation is the only path that gets marketers out of production cycles and into actual performance impact. Their platform closes the gap between creative and media, while enabling high-volume personalization at the exact pace digital campaigns now demand. This win signals not only industry recognition but a shift in how enterprise brands will be expected to work moving forward. Creative production must scale with media, or the media investment will leak. Celtra is now the most visible proof that this scale problem can finally be solved.

Innovation and Differentiation

Celtra’s Creative Automation platform stands apart due to its ability to operationalize the entire creative lifecycle, from modular content production to automated versioning to AI-powered optimization, resulting in high-volume, brand-safe campaigns at a pace that traditional workflows cannot come close to matching. One of the most significant differences is the use of AI predictive creative scoring to evaluate performance potential before a campaign even launches, allowing creative investment to be tied to data, not instinct. This turns creative decisions into measurable business decisions and reduces the percentage of wasted production time spent building assets that will not perform. Celtra centralizes creative operations for the world’s largest advertisers so they can run high-volume campaigns with speed while still protecting brand identity across all markets and formats. The impact is substantial. Companies using Celtra on average accelerate production by 5x, increase efficiency by 10x, and scale personalization without sacrificing quality. Brands such as Spotify, adidas, Unilever, Nike, and Lyft rely on Celtra not only for asset scale, but also for the operational agility that comes from removing manual decision-making and friction from ongoing production. This combination of automation, data intelligence, and creative control is redefining what the category of Marketing Automation Software should mean at the enterprise level.

Measurable Impact and Success

Celtra’s impact is continuously proven in quantifiable outcomes delivered for the highest-volume advertisers in the world. Nike produced more than 17,000 localized creatives while achieving a 19.5x boost in production efficiency. Spotify scaled more than 14,000 brand-safe assets across 111 markets and improved efficiency by more than 25 percent. Lyft produced more than 600 personalized video ads in multiple languages, resulting in a 10x efficiency increase and a 45 percent CPA reduction. On Running used automated dynamic video templates to enrich catalog ads, leading to a 2x lift in TikTok performance and saving hundreds of hours of manual production work. Beyond these high-volume examples, Celtra’s AI Alpha program validated the power of predictive creative scoring. Actual tests showed cost-per-click (CPC) reductions averaging around 21% across multiple brands, indicating that advertisers can expect measurable gains simply by eliminating low-performing creative before investing media spend. The business impact comes from more than workflow acceleration. It is the direct financial result of shifting creative into a performance lever instead of a bottleneck. As Puma stated, Celtra gives their brand the ability to scale creativity while also optimizing for outcomes, proving that automation does not require compromise.

Creative Elements and Execution

Celtra’s platform is a showcase of how automation can enhance creativity rather than restrict it. Nike’s global campaign is a clear example. The brief required thousands of market-specific creative variants that still needed to feel carefully crafted, emotionally resonant, and true to the brand identity. Celtra’s modular templates enabled Nike to transform master assets into more than 17,000 unique ads with full brand fidelity. The builder applied design rules consistently so every version was clean, precise, and compliant with accessibility needs. Dynamic capabilities also allowed Nike to adjust visuals and offers based on location, audience, or context. Collaboration was equally important to execution. Shared preview links and in-line comments meant global regional and creative team members could approve, adjust, and deploy content in the same environment instead of relying on disconnected systems. The result was not just production volume. It was the ability to tell an authentic, regionally specific brand story at scale. Celtra’s execution shows that creative automation is not about templating marketing. It is about giving creative teams the tools to tell more stories at the pace required to make those stories relevant.

Overall Excellence and Industry Advancement

Celtra’s platform is used by more than 400 enterprise brands, creating more than 16 million ads annually and powering over 119 billion impressions, which proves their ability to scale creativity at the level that global enterprises operate. Their integrations span more than 100 ad servers and media platforms and they continue to expand into workflow systems like Figma, Slack, Adobe Workfront, and Photoshop so creative automation becomes a native layer in existing production ecosystems. The company has also been recognized by multiple industry award programs beyond the Nettys, including winning the MarTech Award for Best Marketing Automation Platform and the Digiday Award for Best Marketing Automation. Celtra’s growth and their expanding product capabilities demonstrate leadership in a category that previously undervalued the creative supply problem. By pioneering predictive scoring, creative intelligence, and performance-driven creative production, Celtra continues to set the standard for what marketing automation will mean for the next decade. This Netty Awards recognition reflects not only their current achievements, but their role in shaping the future of creative automation across modern advertising ecosystems.

About Celtra

Celtra is a global leader in creative automation for digital advertising. Their platform enables global marketing teams to produce high-volume, brand-consistent, performance-ready campaigns with unmatched speed and efficiency. Celtra is trusted by major global brands to scale creativity, reduce production bottlenecks, and deliver measurable improvements in advertising performance.

About The Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers and Creators, Web, Advertising and PR, and Apps and Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.