Designing for Scale: Craft&Crew and MessageGears Take Top Honours in Web Design

Craft&Crew, in collaboration with MessageGears, has been named the Winner of the Netty Award for Best Tech & SaaS Web Design—a recognition of their visionary approach to enterprise web design. The award-winning project, “MessageGears: A Bold Digital Transformation for the Future of Customer Engagement,” showcases how design, scalability, and performance can work in harmony to elevate a brand’s digital presence.

A New Standard for SaaS Design

This project marks a pivotal shift in how enterprise SaaS websites are built. Instead of relying on rigid templates, Craft&Crew implemented a modular, scalable design system that allows the MessageGears team to easily evolve the site as their business grows. Visually, the website strikes a refined balance between bold typography, purposeful color use, and clean structure, all while ensuring that complex messaging tools are easy to explore and understand.

Business Impact Backed by Metrics

Post-launch, the MessageGears site saw a 22% improvement in navigability and a 10% increase in sessions quarter-over-quarter. Even more impressively, the site delivered a 135% increase in sessions year-over-year, validating the design’s effectiveness in driving engagement and conversions. The project didn’t just look great—it produced real business outcomes.

Functional Beauty with Playful Precision

The new MessageGears site is packed with thoughtful animations, intuitive transitions, and smart UX choices that guide users effortlessly through a sophisticated offering. Every interaction feels intentional—from typography-led content hierarchies to subtle design flourishes that enhance clarity rather than distract. The result is a site that’s both technically adaptable and emotionally engaging.

Setting the Benchmark in SaaS Web Design

This Gold win underscores Craft&Crew’s ability to blend form and function in the enterprise space. Their design system ensures the website can scale without breaking aesthetic or usability standards, making it a future-proof platform that will continue to serve MessageGears’ growth for years to come. In a sector where complexity often dilutes clarity, Craft&Crew’s work shines as a blueprint for thoughtful, scalable digital design.

About Craft&Crew

Craft&Crew is a design-forward marketing technology agency specializing in web solutions for SaaS and tech brands. Known for merging creativity with precision, they build dynamic websites that are as flexible as they are beautiful, empowering companies to communicate, grow, and lead in the digital space.

About the Netty Awards

The Netty Awards are one of the most respected award programs in the digital industry, recognizing excellence across more than 100 categories spanning Design, Apps, Web, Social Media, and more. Recently featured in USA Today, the Nettys celebrate the platforms, brands, and agencies shaping the digital future.