Driving Premium Beauty Growth with Amazon DSP Remarkarketing Leads beBOLD Digital to a Netty Awards Win

beBOLD Digital has officially secured a Netty Awards win for Best Remarketing Campaign based on their work titled Driving Premium Beauty Growth with Amazon DSP Remarketing Precision. This is a major moment for the agency and also for the retail media industry. beBOLD Digital proved that an advanced DSP remarketing strategy rooted in segmentation and behavioral signals can not only drive efficiency but can scale real incremental growth in a premium category. Their work reframed the role of remarketing itself. Instead of treating it as the last step in a funnel, they placed it as the central engine that drives revenue lift, audience value, and repeat purchase behavior. They used audience-first logic, which meant segmentation and first-party signal dictated the creative and sequencing, not the other way around. While this Netty Awards category typically highlights campaigns with simple retargeting logic, this work demonstrated that premium category remarketing can be elevated into a precision growth function that drives impact beyond what traditional playbooks have ever delivered.

Innovation and Differentiation

Instead of relying on one-size-fits-all retargeting, beBOLD Digital rebuilt remarketing from scratch. They treated Amazon DSP as the core command center powering distinct audience paths. They built layered audience segmentation logic based on browsing signals, historical purchase behavior, repeat patterns, abandonment reasons, and cross-device actions. Every segment had its own sequence, which ensured each audience saw messaging that was tied to where they actually sat within their decision journey. Dynamic creative optimization allowed messaging to update when behavior shifted. Precision was paired with scale through Amazon’s first-party data. The category has historically viewed remarketing as a bottom funnel efficiency lever. beBOLD Digital elevated it into the core growth driver itself. Impressions were not wasted because each one served a direct purpose linked to intent. This is innovation not as a buzzword but as true operational design that turned remarketing into a strategic revenue engine.

Measurable Impact and Success

The results of this campaign did not simply prove out the strategy. They broke the ceiling on what premium category remarketing performance can deliver. The program achieved 77.9 million impressions and 51,461 clicks. It generated 36,776 purchases directly from remarketing audiences. It drove 2.97 million dollars in Amazon sales from only 155 thousand dollars in media spend. That outcome represents a 19.06 return on ad spend, which sets a new standard for premium beauty inside retail media. More importantly, the results showed meaningful downstream shifts in customer value. Browsers converted. Cart abandoners returned and completed the purchase. Repeat customers expanded their basket. The program created both short-term sales velocity and long-term equity impact. The results also provided a repeatable model that beBOLD Digital has already begun applying for other brands. This is what true full funnel performance looks like when every decision is grounded in first-party signal instead of assumption or generic funnel theory.

Creative Elements and Execution

Every creative decision in this program was directly linked to real behavioral signal. Product viewers were served lifestyle-driven creative to reinforce premium value and strengthen affinity. Cart abandoners received messaging that closed the psychological gap between intent and purchase. Repeat customers were served cross-sell and upsell creative that aligned with their actual demonstrated interests. Dynamic creative optimization ensured that every segment saw messaging that was appropriate for that exact moment. Creative was not a static file. It was a living component of the customer journey logic itself. This created a personalized, high-touch environment inside a platform that is often treated as purely transactional. It also proved that retail media content can be nuanced and story-led without losing performance rigor. Creative became the mechanism that drove sequencing and progression, which is why this program did not just deliver sales. It delivered conversion quality and a lift in lifetime value indicators.

Overall Excellence and Industry Advancement

This winning campaign proved that remarketing can serve as a strategic growth driver, not a tactical afterthought. By unlocking the full capability of Amazon DSP retargeting at a segment and sequence level, beBOLD Digital set a new standard for how premium category brands should approach retail media. Nearly three million dollars in attributable sales and a nineteen times return validated that precision remarketing can drive both immediate performance and long-term equity development. This work established a reliable model for scalable retail media performance. It also advanced the industry conversation away from simplistic retargeting and toward intelligent, intent-based personalization. beBOLD Digital showed that performance and brand building can live in the same motion when relevance is engineered, not guessed.

About beBOLD Digital

beBOLD Digital is an independent digital marketing firm focused on performance-connected growth for brands that expect measurable outcomes. Their expertise sits at the intersection of media, data, and creative. The team specializes in retail media and platform-specific innovation, helping brands translate audience signals into real commercial impact. With a focus on disciplined strategy and scaled execution, beBOLD Digital continues to lead the industry in showing what is possible when data is used to power relevance and growth.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers and Creators, Web, Advertising and PR, and Apps and Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision makers.