Dual Excellence: Industry City’s Website Clinches Netty Award for Creative Web Layout

The prestigious Netty Awards have once again spotlighted exceptional innovation in the digital realm, this time honoring Industry City with the award for Creative Web Layout in the Mixed Use Development category. Their dynamic website uniquely caters to both business and consumer audiences, showcasing a masterful blend of functionality and creative design. This recognition underscores Industry City’s pivotal role in reshaping digital engagement for mixed-use developments.

Innovation and Differentiation

Industry City’s website emerges as a beacon in the digital landscape, uniquely structured to serve dual user journeys: planning visits and exploring leasing opportunities. Its dynamic design allows constant updates with ease, reflecting the ever-evolving nature of its 35-acre campus. This approach not only enhances user engagement by simplifying navigation and content discovery but also sets Industry City apart from its peers by seamlessly integrating consumer and business functionalities into one platform.

Measurable Impact and Success

Since its launch, the Industry City website has become a critical tool in driving both consumer traffic and business interactions. Boasting 60,000 to 70,000 monthly visitors and an engagement rate exceeding 50%, the site demonstrates substantial reach and user retention. The platform has successfully generated nearly 1,000 leads for leasing spaces since January 2024, highlighting its effectiveness in capturing and converting visitor interest into potential business opportunities.

Creative Elements and Execution

The website’s design prioritizes user experience with intuitive navigation and a visually engaging sizzle reel that captures the essence of Industry City. An interactive map and well-organized content allow users to effortlessly explore services, shops, and events, enhancing the consumer journey and supporting business objectives. This strategic layout ensures that each visitor—whether a potential shopper or lessee—is met with tailored, relevant content, making their online experience as enriching as visiting Industry City in person.

Overall Excellence and Industry Advancement

Industry City’s website represents a significant advancement in digital strategy for mixed-use developments. The integration of multiple platforms, an interactive map, and continuous optimization for lead generation exemplify a forward-thinking approach to digital engagement. This project not only serves its immediate community but also sets a benchmark for innovation, functionality, and user-focused design in the industry.

About Industry City

Situated in Brooklyn, Industry City stands as a vibrant hub of creativity and commerce. This sprawling campus is a nexus for businesses, retailers, and cultural events, continually evolving to meet the diverse needs of its community. The award-winning website is a testament to Industry City’s commitment to innovation and community engagement, propelling it to the forefront of urban development.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.