Echelon Digital Brand Strategy Conquers Giants with SEO Innovation at the Netty Awards

Echelon Digital Brand Strategy (EDBS) has been awarded for delivering the most innovative SEO service in Australia in 2024, generating phenomenal results for businesses and brands across Australia and around the world.

Search Engine Optimisation has long been known as the most complex digital marketing methodology. The complexity is mainly due to the thousands of changes Google makes to its search algorithms every year – 99% of which are intentionally kept hidden and undisclosed. Manually investigating these changes (and developing systems that address them), is more work than the majority of digital marketing agencies can afford to do. This is why the achievement of impressive, industry-leading SEO results has traditionally only been attainable for businesses with SEO budgets ranging in the hundreds of thousands of dollars.

Echelon Digital Brand Strategy however, has proven itself to be a completely different breed of agency. Led by Head Strategist Jordan Alvarez, EDBS spent a decade developing a proprietary system and approach designed to overcome these SEO challenges. Using this system, EDBS has generated an exceptional track-record of outstanding results across dozens of industries and markets. One of the most impressive examples of this approach, generated results that disrupted traditional SEO within the strata industry in Australia.

In applying their proprietary approach, EDBS was able to develop and execute a groundbreaking strategy that transformed the reach and visibility of their client; a modest three-person strata business – “ACS”. The increased reach and visibility quickly surpassed that of the strata industry giants, many of which employ 100-500 staff (such as Jamesons, Netstrata and Stratachoice).

Innovation and Differentiation

Against the backdrop of these strata giants with decades of dominance in Australia, EDBS deployed its proprietary approach, which levelled the playing field for their client, ACS. This involved implementing a unique blend of business intelligence analysis and customer experience strategy, and then applying the resulting datasets to highly-strategic SEO procedures.

This strategy not only highlighted ACS’s prowess and capabilities within the strata industry, but also generated verified results – on a shoestring budget. This innovative feat differentiates EDBS from other digital marketing firms – in judging, we’re yet to find an agency that has generated similar results at the same affordability for their clients.

Measurable Impact and Success

In a startling display of expertise, EDBS’s campaign shattered initial targets. The result caused ACS to outrank their formidable competitors across some of the most competitive keywords in Australia. This was achieved in half the projected time: just two months.

Aside from the influx of new business, the seismic shift in ACS’s online presence also achieved monumental demand generation and branding objectives. Jordan explained:

“In the business insight phase of the project, we realised that ACS delivered a much higher level of service than its massive competitors. We also found that those same competitors had a monopolised hold on the marketing and advertising within the strata industry. This essentially stopped smaller competitors like ACS from reaching new customers.. so the major barrier to entry for new customers was simply a lack of brand awareness about the ACS business.”

Jordan and his team overcame this challenge by empowering ACS to outrank these strata giants – using only a fraction of their budgets.

Creative Elements and Execution

So what exactly goes into a system and approach that took a decade to develop?

The proprietary system blends high-grade SEO expertise, with robust business intelligence and CX strategy. 

This style of highly-specialised, consultative, and bespoke service, is rarely offered by digital marketing agencies, and never offered at such an affordable cost. This kind of service is more likely to be provided by premium consulting firms like Deloitte or KPMG – the only competitors we could find offering something similar, were charging between four to six times more than EDBS, and with no case-studies.

Through their innovative framework, EDBS was able to enhance ACS’s online footprint with unprecedented speed and efficiency, setting a completely new industry standard.

Overall Excellence and Industry Advancement

EDBS’s results for dozens of projects utilising this service, confirm that the decade spent developing their approach has been incredibly successful. This approach disrupts the SEO industry similarly to the way self-publishing platforms like YouTube and TikTok have disrupted free-to-air TV.

Their proven methodology enables even small start-ups to command attention in markets dominated by giants with exponentially larger budgets and resources.

Jordan’s vision for his team over the next five years, extends beyond these successes, the aim being to make these customised, high-impact digital marketing services even more accessible; potentially revolutionising how micro-businesses can compete with enterprise competitors on a global stage.

This commitment to democratising digital marketing underscores a broader mission: to level the playing field in a digital economy where deep pockets, size, and class have long dictated success.

About Echelon Digital Brand Strategy

EDBS stands at the forefront of digital marketing and SEO innovation, committed to delivering exceptional results regardless of client size. Jordan and the team focus on delivering tailored solutions that meet unique business needs for their retail, commercial, and agency clients. EDBS has established itself as a quality-focused boutique digital firm, and this is reflected in some of the best client reviews we’ve ever seen for any agency.

About the Netty Awards

The Netty Awards are a prestigious awards program that honours top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organisations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.