Frankel Navigates TrueNorth to a Netty Nomination: A Masterpiece in Finance & Fintech Web Design

Frankel’s innovative approach to web design has propelled TrueNorth Wealth & Impact into the spotlight as a nominee for the “Best Finance & FinTech Web Design” at this year’s Netty Awards. Their bespoke website not only defines the digital essence of financial services but also sets a new benchmark for user engagement in the strategic communications sector.

Innovation and Differentiation

At the heart of Frankel’s innovation for TrueNorth is the integration of storytelling with a user-centric design that transcends traditional financial websites. The use of ownable imagery, dynamic text effects, and a striking parallax scrolling captures the essence of TrueNorth’s office environment—a serene Missouri landscape. This thematic approach not only reinforces brand recognition but also creates a narrative that aligns with the client’s financial journey. Frankel’s design philosophy transforms the typical static interface into an exploratory landscape, making financial planning an engaging, almost adventurous process. This intuitive design is a game-changer, making complex financial information accessible and engaging for everyone.

Measurable Impact and Success

Since its launch, TrueNorth’s new website has markedly enhanced how clients perceive and interact with the brand. The design’s clarity and navigational ease have significantly improved user experience, with tangible results to show: six new leads and two major client conversions, achieving a remarkable 650x return on investment. The site’s ability to blend informative content with a personal touch transforms initial visits into meaningful engagements, establishing trust and fostering long-term relationships with the clientele.

Creative Elements and Execution

The creativity infused in TrueNorth’s website by Frankel is not just about aesthetic appeal but about creating a functional narrative that guides the user through their financial journey. Strategic placements of interactive elements like scroll-triggered animations and panoramic visuals simulate a journey through financial planning. This methodical yet engaging approach not only captivates but also educates users, making the complex world of finance approachable and understandable. The thoughtful integration of motion and narrative transforms the website from a mere informational hub into a dynamic story of financial growth and personal achievement.

Overall Excellence and Industry Advancement

Frankel has redefined the digital interface for financial planning with TrueNorth’s website, elevating the user experience beyond mere transactions to a journey of financial discovery. This site sets a new standard in the FinTech domain, blending impeccable design with functional storytelling to create a truly immersive experience. It’s this innovative approach that not only distinguishes TrueNorth on the digital front but also underscores their commitment to understanding and advancing the client’s financial aspirations.

About Frankel

Frankel, a strategic communications firm specializing in web design, has consistently pushed the boundaries of digital storytelling in the financial sector. Their approach goes beyond traditional design frameworks, focusing on creating experiences that resonate with users on a personal and functional level.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.