Frankel Nominated at the Netty Awards: Exploring the Alachua County 200th Anniversary Logo

Frankel, a strategic communications firm known for its innovative design work, has earned a nomination at the Netty Awards for their Alachua County 200th Anniversary Logo. This logo, celebrated under the category of “Best Use of Negative Space in Logo,” is a testament to the power of thoughtful design in commemorating significant milestones.

Innovation and Differentiation

The logo designed by Frankel for the Alachua County Bicentennial Celebration is a masterclass in using negative space creatively. Unlike typical emblems that might rely on straightforward imagery or typography, Frankel’s design weaves a rich narrative within the contours of the numerals “200.” This method not only honors the county’s past and present but also invites onlookers into a visual exploration of Alachua County’s unique heritage. The strategic use of negative space allows the logo to stand out distinctly in a cluttered visual landscape, transforming the numerals into a canvas of discovery.

Measurable Impact and Success

Since its unveiling, the Alachua County logo has become more than just a symbol; it has turned into a unifying icon across various platforms. Widely adopted in event signage, promotional materials, and social media, the logo has successfully fostered a sense of community pride among the 285,000+ residents. Its presence throughout the county—from T-shirts to billboards—has not only increased visibility but also enhanced public engagement with the bicentennial celebrations. This widespread adoption underscores the logo’s effectiveness in connecting with the community and strengthening local identity.

Creative Elements and Execution

The logo’s impact is amplified by its sophisticated design, which embeds Alachua County’s history and culture within its framework. The elements within the “200” narrate stories—from the serene flow of local rivers depicted by a canoe, to the dynamic wildlife like the bison of Paynes Prairie, and the iconic Century Tower of the University of Florida. This design approach not only enhances visual engagement but also serves as an educational tool, inviting viewers to delve deeper into the county’s heritage. The consistent use of a monochromatic blue scheme ensures high contrast and visibility across diverse applications, making the logo versatile and memorable.

Overall Excellence and Industry Advancement

Frankel’s Alachua County Bicentennial logo sets a new benchmark in the field of design, particularly in how historical narratives can be integrated into modern branding. The project demonstrates a significant leap in how commemorative logos can serve broader purposes—engaging communities, preserving heritage, and enhancing public awareness. As a nominee for the Netty Awards, this logo exemplifies how design can transcend aesthetic appeal to become a vital part of cultural storytelling and community identity.

About Frankel

Frankel, a boutique strategic communications firm, has consistently pushed the boundaries of design and branding. With a team size of 10-49 employees, Frankel manages to create impactful designs that resonate deeply within communities and industries, ensuring each project not only meets but exceeds the expectations of their diverse clientele.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.