From Concept to Cart: flux.agency’s Wins Best User Interface at the Netty Awards for ‘Lo & Co’

flux.agency’s groundbreaking ecommerce UI/UX design for ‘Lo & Co Interiors’ has garnered them the Netty Award for Best User Interface in the Furnishings category. Their project not only revolutionized the online shopping experience but also set a new standard in digital innovation within the furnishings industry.

Innovation and Differentiation

The project stands out for its cutting-edge headless development solution, which has optimized backend processes at Lo & Co, significantly enhancing customer interaction. The integration of a sophisticated tagging system allows for a nuanced product presentation, ensuring that users can seamlessly navigate and interact with the products. This advanced filtering architecture and custom product swatching feature at both collection and product levels have distinctly set flux.agency apart from the competition, providing an intuitive and effortless user experience.

Measurable Impact and Success

flux.agency’s redesign has led to remarkable increases in user engagement and sales for Lo & Co. With a 175% increase in orders and a 79% rise in total sales year over year, the impact is undeniable. The site’s thoughtful architecture, influenced by comprehensive UX and CX research, reflects deep understanding of customer behavior and has been crucial in meeting and surpassing business targets. These enhancements were designed to scale internationally, accommodating various languages and currencies, which aligns with the brand’s ambitious global expansion goals.

Creative Elements and Execution

The team’s approach to digital branding involved a meticulous overhaul of visual elements—colors, typography, buttons—which now resonate with Lo & Co’s identity, enhancing its digital presence and user engagement. The story of Lo & Co is woven throughout the user experience, creating an emotional connection that aligns with the user’s journey. This storytelling, combined with the evergreen design approach, ensures that the site’s appeal remains both contemporary and enduring.

Overall Excellence and Industry Advancement

By integrating a dual mega navigation system, flux.agency has successfully mirrored the in-store experience online, balancing the informational and transactional aspects of the shopping journey. This innovation, along with strategic enhancements like wishlist integration and advanced search functionalities, has set new benchmarks in the e-commerce space, underscoring flux.agency’s commitment to excellence and industry leadership.

More about flux.agency

As a pioneer in digital design and user experience, flux.agency has consistently pushed the boundaries of what is possible in e-commerce. Their work with Lo & Co epitomizes their commitment to blending aesthetic beauty with functional excellence, setting new standards in the industry.

More about the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Consulting, Digital Marketing, Web, Advertising & PR, and Tech. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.