Haynes Marcoms Clinches Best Podcast Series in Hospitality at Netty Awards

The Netty Awards have recently honored Haynes Marcoms‘ “Travel Market Life” (TML) podcast with the prestigious title of Best Podcast Series in the Content Marketing for Hospitality category. This accolade reflects the innovative approach and significant impact TML has made in connecting industry professionals across the hospitality and travel sectors.

Innovation and Differentiation

“Travel Market Life” stands out not just as a podcast but as a vital resource for hoteliers, travel professionals, and hospitality service providers. Its innovative format caters to an audience that’s notoriously difficult to reach due to their demanding schedules and dispersed locations. By focusing on hot topics like digitalization, industry legislation, and staff recruitment, TML has become a central hub for discussion, networking, and professional growth. The inclusion of diverse voices from giants like Virgin Hotels and Accor to tech providers ensures a broad spectrum of insights, making each episode a treasure trove of industry knowledge.

Measurable Impact and Success

The success of TML is not just anecdotal but is backed by impressive metrics. From its modest goal of increasing podcast downloads, TML shattered expectations with a 220% increase in audience size, averaging over 500 downloads monthly. The strategic push on LinkedIn also paid off, doubling the follower count and significantly boosting engagement. These achievements underscore TML’s effectiveness as a leading B2B resource in the hospitality industry, facilitating connections that translate into real business outcomes.

Creative Elements and Execution

TML’s creative strategy extends beyond the microphone. By attending key industry events and leveraging these platforms for content generation, Haynes Marcoms has adeptly kept the podcast relevant and engaging. Episodes are meticulously planned to reflect current trends and listener interests, while the hands-on approach in promoting episodes through organic social media efforts and partnerships has broadened its reach. Moreover, the commitment to maintaining a gender-balanced perspective in a male-dominated industry speaks volumes about the podcast’s ethos and inclusive philosophy.

Overall Excellence and Industry Advancement

TML has effectively bridged the gap between staying informed and being inspired. By facilitating discussions on critical topics and emerging trends, the podcast helps professionals navigate the complexities of the hospitality and travel industries. The recognition at high-profile events and the forthcoming sessions at international venues highlight the podcast’s growing influence and its role in shaping industry dialogues.

About Haynes Marcoms

Haynes Marcoms, the creative force behind the award-winning “Travel Market Life” podcast, has established itself as a leading voice in the intersection of marketing and hospitality. As a dynamic PR and marketing agency, they excel in crafting narratives that resonate deeply within the hospitality industry. Their commitment to fostering meaningful conversations and connections has not only propelled the “Travel Market Life” podcast to the forefront of industry resources but has also solidified their reputation as innovators in digital marketing solutions. By continuously adapting to the evolving market and leveraging cutting-edge strategies, Haynes Marcoms effectively supports businesses in navigating the complexities of modern marketing landscapes, ensuring their clients are always one step ahead.

About The Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Digital Marketing, Design, Consulting, Web, Advertising & PR, and Tech. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.