Hewitt Matthews & toob Shine at Netty Awards with Innovative PPC Strategy in the UK

The digital marketing landscape is fiercely competitive, but Hewitt Matthews, in partnership with toob, has carved out a significant victory. Their project, “Full-Fibre with a Full-Pipeline,” has been crowned as the Best PPC Campaign in the UK at the Netty Awards. This accolade underscores their innovative approach and strategic finesse in a crowded field.

Innovation and Differentiation

In the fast-paced world of digital marketing, staying ahead means breaking new ground. Hewitt Matthews did just that with their bespoke ‘Register of Interest’ (ROI) conversion action for toob, capturing early-stage leads even before product availability. This strategy not only enhanced lead generation but also fine-tuned Google’s Machine Learning algorithms to pinpoint high-quality prospects. What truly set them apart was their precise targeting, honing in on high-value segments like gamers and streaming enthusiasts, and their unique proximity to toob, facilitating instant communication and agile strategy adjustments. Their approach to reporting, featuring bi-weekly video updates, further personalized the data, making complex insights accessible and actionable.

Measurable Impact and Success

The campaign’s success speaks volumes through its stellar metrics. Against a target of 1,500 sales, it achieved a remarkable 2,328 sales while remaining under budget. The average cost per acquisition drastically fell to £35.62, significantly lower than the anticipated £80. This campaign not only boosted toob’s visibility but also delivered substantial revenue growth, evidencing a clear-cut triumph in both strategy and execution.

Creative Elements and Execution

Addressing a market dominated by giants, Hewitt Matthews leveraged pre-launch interest through tailored advertising that resonated deeply with target demographics. Utilizing Google Audience’s tools, they crafted personalized messages that spoke directly to various user interests, from family entertainment to hardcore gaming, enhancing engagement and conversion rates. This thoughtful segmentation and bespoke content strategy effectively transformed casual viewers into committed customers.

Overall Excellence and Industry Advancement

This campaign is a beacon of innovation in performance marketing within the broadband sector, achieving unprecedented results in sales growth and cost efficiency. The introduction of the ‘Register of Interest’ and a meticulously refined targeting strategy led to a 48% year-over-year increase in conversion rates, setting new standards for the industry. The impressive ROI from the campaign highlights not just fiscal success but also a strategic mastery that has significantly advanced the field.

More about Hewitt Matthews

Hewitt Matthews has established itself as a leader in digital marketing, continually pushing the boundaries of innovation and effectiveness. Their close partnership with clients like toob, coupled with a commitment to tailored strategies and results-driven approaches, ensures their campaigns not only meet but exceed expectations.

More about the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Consulting, Digital Marketing, Web, Advertising & PR, and Tech. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.