How WebFX Won Best SEO Innovation at the Netty Awards by Reimagining Search for the AI Era

WebFX has officially been named Winner of Best SEO Innovation at the Netty Awards for OmniSEO, the first platform engineered to track and optimize visibility across nine generative AI search engines. The win reflects an inflection point within the SEO industry. Search is no longer a one-platform experience or even a traditional keyword-driven activity. WebFX built software that matches how users now discover information in AI chat-based environments. That shift is happening with real speed. Pew Research reports that nearly one-third of U.S. adults are already using generative AI tools to answer questions. WebFX anticipated that change. Instead of trying to retrofit legacy SEO approaches to this new mode of retrieval, they built a purpose-made platform for it.

Innovation and Differentiation

OmniSEO was built to solve a problem that did not previously have a playbook. Businesses now need to understand how they appear inside the answer layers of AI tools, not just inside ten blue link result sets. WebFX is the first to bring that visibility into one system. OmniSEO consolidates tracking across nine AI search and answer platforms, including AI Overviews, Anthropic, Apple Intelligence, ChatGPT, Copilot, Gemini, Meta AI, Perplexity, and xAI. This replaces multiple subscriptions and eliminates the manual workflows that have already begun burdening modern SEO teams. OmniSEO is not just a watcher of results. It includes the AI Brand Perception Matrix Engine that surfaces semantic attributes like cost, value, support, or quality so brands can understand not just how they rank, but how they are being characterized. Users can benchmark against up to five competitors, track across fifty to fifteen hundred questions, and see perception shifts over time. WebFX also bridges the measurement-to-action gap by including optimization services from a 500-person team. That suite of capabilities gives businesses the tools to adapt to a forecast made by Gartner that AI search will claim twenty-five percent of organic traffic by 2026.

Measurable Impact and Success

OmniSEO has not only been adopted, but it has also changed how organizations execute search strategy. It has become the second most popular service for existing WebFX clients. The platform actively tracks over one million questions across more than 2,500 websites and has powered more than 700 AI search optimization campaigns to date. The downstream performance outcomes validate that shift. An e-commerce business saw a 542 percent increase in leads from AI referral traffic and a 105 percent increase in overall AI visibility. A manufacturing brand saw a 500 percent increase in conversions and over 1,100 percent growth in AI referral traffic. A heavy equipment company saw a 500 percent increase in leads and nearly 600 percent growth in AI referral traffic. Across the platform overall, OmniSEO has generated more than 500,000 tracked visits from AI engines and has earned an average of 23 percent month-over-month traffic growth from generative AI sources. Conversion rates from AI-driven traffic are not inferior. They are comparable to organic and direct. That benchmark is rare for a new channel. OmniSEO has also contributed to a 20 percent average improvement in ROI for WebFX clients.

Creative Elements and Execution

Building OmniSEO required more than engineering. It required redefining what search even meant. WebFX started building before most of the current generative AI engines had launched. To ship on time, the team needed to build a product and simultaneously develop the strategy that product would enable. They worked with internal subject matter experts, ran cross-industry experiments, and documented not only how AI search behaves but how optimization should be performed. They also solved for cost constraints so that AI search intelligence would not only be accessible to the largest enterprises. Instead of real-time visibility, OmniSEO updates at monthly intervals, which makes nine platform tracking financially feasible. The platform design and architecture needed to feel familiar enough for SEO practitioners to adopt quickly, but modern enough to support an entirely new channel. The development teams created custom views, automated question recommendations, scheduled refresh cadences, and the ability to view different engine answers side by side inside a single interface. That UX execution is a major reason adoption has been so fast.

Overall Excellence and Industry Advancement

OmniSEO is the first software framework that allows the SEO field to operate inside an AI-first search world. It created the category. It delivered proprietary technology through the AI Brand Perception Matrix Engine. It built the first unified methodology that merges multi-engine tracking with professional optimization services. It is tracking over one million questions and creating the dataset that the industry will rely on to understand how to win inside AI answer engines. OmniSEO has effectively introduced a new discipline: Generative Engine Optimization. That discipline is no longer theoretical. It is being practiced at scale with real results. In doing so, WebFX has made enterprise-level AI search intelligence accessible at a budget level that smaller companies can afford, which democratizes advantage. This is not software following the future of search. This is software defining the future of search.

About WebFX

WebFX is a professional services firm specializing in digital performance marketing. With a team of hundreds of technologists, strategists, analysts, and creatives, the company builds proprietary solutions that drive measurable business outcomes. OmniSEO is the latest example of their market leadership in bringing accessible innovation to brands navigating new channels and new search paradigms.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.