Kennesaw State’s Bold Leap into Conference USA: Frankel Earns Netty Nomination

In a standout entry at this year’s Netty Awards, Kennesaw State University (KSU), represented by the creative prowess of Frankel, has been nominated for Best Motion Graphic Design. Their entry, “Kennesaw State Conference USA Spot,” breaks the mold of traditional university advertisements, setting a new standard in the realm of Strategic Communications with its electrifying design and impactful narrative.

Innovation and Differentiation

Departing from the conventional, Frankel’s approach for Kennesaw State University’s debut in Conference USA eschews the typical university promotional tactics. Instead of serene campus visuals and typical student life showcases, they delivered an ultra high-energy motion graphic video. This bold move not only captured immediate attention but also emphatically marked KSU’s entry onto the national stage. Through vibrant visuals and dynamic storytelling, Frankel distinguished KSU from its peers, showcasing the university in a fresh and impactful way.

Measurable Impact and Success

The promotional spot crafted by Frankel resonated strongly both within and beyond the KSU community, creating waves of positive feedback nationwide. Lauded by KSU’s Vice Provost and celebrated at university-sponsored viewing parties, the spot was deemed the most compelling among all Conference USA institutions during a key ESPN broadcast. This strategic exposure significantly enhanced KSU’s national profile, effectively broadening its recognition far beyond its immediate geographic area.

Creative Elements and Execution

Turning up the volume to maximum, Frankel’s creative execution utilized rapid-fire motion graphics combined with static visuals to vividly encapsulate KSU’s spirit. The integration of the university’s colors into custom animations and the decision to create an original soundtrack underscored a commitment to tailored, impactful branding. This creative strategy not only heightened the visual appeal but also ensured the university’s message of excellence resonated deeply with a broad audience.

Overall Excellence and Industry Advancement

Frankel’s innovative approach to the KSU promotional spot has raised the bar for university advertising on a national level. By daring to deviate from traditional methods and embracing a digital-first strategy, they have redefined expectations within the educational sector. This project demonstrates Frankel’s capability to not only challenge the status quo but to set new precedents for marketing excellence within academia.

About Frankel

Frankel, operating within the mid-sized agency bracket, has proven that creativity knows no bounds, regardless of company size. With a keen focus on strategic communications and a knack for turning small opportunities into significant triumphs, Frankel continues to redefine industry norms and expectations.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.