Lawson House Agency Nominated for Work with Cormendi Health at the Netty Awards

The collaboration between Lawson House Agency and Cormendi Health represents a groundbreaking approach to branding and healthcare, meriting a nomination for the Best Boutique Agency at the Netty Awards. Their holistic strategy not only redefines patient care but also sets a new standard in healthcare marketing, blending empathy with expertise.

Innovation and Differentiation

Lawson House Agency’s work with Cormendi Health exemplifies innovation in healthcare branding. By focusing on the warmth and expertise of Dr. John Stracks and his team, they crafted a brand that resonates deeply with patients seeking thoughtful, personalized care. The agency’s strategy went beyond traditional branding—creating a narrative that positions Dr. Stracks not just as a medical expert but as a thought leader in thyroid health management. This approach differentiated Cormendi Health from its peers, who often present their services in a more transactional manner, by emphasizing empathy and understanding in every patient interaction.

Measurable Impact and Success

The success of the branding and marketing strategies implemented by Lawson House Agency is evident in the numbers. With an ongoing strategy that includes SEO, ad management, and blogging, Cormendi Health consistently attracts over 100 monthly inquiries and maintains around 2,500 website visits each month. This robust digital presence has not only established Cormendi Health as a key player in the Chicago area but also supported its transition to a sustainable, membership-based model. The continuous growth in patient inquiries year over year highlights the effectiveness of the multi-channel marketing strategy tailored by Lawson House Agency.

Creative Elements and Execution

The creative process for Cormendi Health’s branding was centered around the messaging framework “It’s good to be known.” This tagline and the branding around Cormendi’s mascot, Cormi the bird, encapsulate the essence of the brand—freedom, hope, and a refreshing start in healthcare. The use of these symbols and messaging in Cormendi’s marketing materials has set a new standard in how healthcare providers connect with their patients, ensuring that each patient feels recognized and valued from their very first interaction.

Overall Excellence and Industry Advancement

Over the past three years, Lawson House Agency has not only launched Cormendi Health’s brand but also scaled it effectively. The agency’s comprehensive strategy has diversified Cormendi’s lead sources and established a strong foothold in the market. With over 1,400 new patient inquiries in 2024 alone, the results speak to a well-executed campaign that has driven consistent growth and set a benchmark for excellence in healthcare marketing.

About Lawson House Agency + Cormendi Health

Lawson House Agency and Cormendi Health have forged a partnership that extends beyond typical client-agency dynamics, focusing on impactful, sustainable growth in the healthcare industry. Their collaborative efforts have revolutionized the way healthcare services are marketed and delivered, ensuring that every patient engagement is as informative as it is reassuring.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.