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Leading Agency ‘morphsites’ Shines at the Netty Awards for Innovative, Sustainable Design
The Netty Awards
The Netty Awards, one of the most trusted awards organizations in the digital industry, has proudly acknowledged morphsites with the “Sustainable Design Impact” award in the Design category. This accolade celebrates their project, “Eco-Drive for Change: e-car lease’s Custom EV Website Design,” which has remarkably transformed the electric vehicle (EV) leasing industry. Let’s delve into the depths of this innovative endeavor that has not only reshaped a sector but also underscored the importance of sustainable practices in the digital age.
Innovation and Differentiation
morphsites and e-car lease embarked on a visionary journey to redefine the EV leasing experience. The website they created goes beyond mere functionality; it’s a testament to innovative design and user experience. This platform is distinct in its approach, focusing on educating users about EVs, demystifying aspects like range and charging. This not only aids in decision-making but also nurtures an informed customer base.
The site’s responsive design guarantees a seamless experience across various devices, an essential feature in today’s mobile-centric world. The incorporation of the Electric Vehicle Guide and Electric Vehicle Certificate (EVC) is particularly noteworthy. These resources are a treasure trove of information, empowering users with detailed knowledge about EVs. The website’s aesthetic, aligning with sustainability, sets e-car lease apart in a crowded market, while their customer-first approach is reflected in the slew of positive reviews on Trustpilot, highlighting their commitment to seamless service.
Measurable Impact and Success
The transformation of e-car lease’s website in 2021 marked a significant turning point. Post-launch, the site’s Google search rankings for “Electric car leasing” skyrocketed, showcasing an impressive ascent from 45th to 10th position within a mere two months. This leap in search engine rankings is a direct indicator of the website’s enhanced visibility and effectiveness.
The website traffic witnessed a staggering 250% increase, with organic traffic growing by 140%. The average session duration on the site also saw a substantial rise of 39.5% within the first three months, underscoring an enhanced user engagement. These metrics not only demonstrate the site’s success in attracting and retaining users but also reflect the growing interest and trust in EV leasing.
This significant growth is a testament to the effectiveness of the tailored Electric Car Guide and certificate. The feedback from e-car lease’s director, Mike King, further solidifies morphsites’ role in catapulting the brand to the forefront of the UK’s electric car lease market.
Creative Elements and Execution
The collaboration between morphsites and e-car lease has been a journey of digital innovation, focusing on promoting EV adoption and addressing environmental concerns. The redesign of e-car lease’s website and the transformation of their digital marketing strategy were just the beginning. The real game-changer was the creation of the Electric Vehicle Guide, a resource designed to demystify the complex world of EVs. This guide has been pivotal in simplifying intricate details about EVs, making the information accessible and engaging.
The Electric Vehicle Certificate (EVC) is another groundbreaking achievement. It offers comprehensive, model-specific information, integrating data from various partners. This includes insights into the real-world driving range, the impact of weather conditions, charging times, and efficiency, along with battery specifics and cost details. It’s a comprehensive tool that not only educates but also empowers users, simplifying the EV transition.
Overall Excellence and Industry Advancement
morphsites’ collaboration with e-car lease is a shining example of how innovative design can drive industry advancement. Their work has set new standards in the EV leasing market, particularly with their custom website design that caters to the specific needs of EV leasing. This design, optimized for both desktop and mobile use, ensures that users have a seamless experience, no matter the device.
The Electric Vehicle Guide and Electric Vehicle Certificate have been central to this project’s success. These tools break down complex information, making EVs more approachable for the average consumer. The growth in website traffic and search engine rankings is a direct result of these innovative tools, which not only educate but also engage potential EV adopters.
morphsites stands at the forefront of digital innovation, driven by a mission to create meaningful and impactful digital experiences. Their team, a blend of over 30 digital marketing, web development, and design professionals, is dedicated to problem-solving and innovation. Their approach goes beyond the technical aspects, focusing on making a real difference in their clients’ businesses.
morphsites’ commitment to their clients is evident in their transparent, honest, and results-driven approach. Their work with e-car lease is a prime example of their ability to deliver outstanding results, fostering long-term relationships built on mutual success.
About The Netty Awards
The Netty Awards are the gold standard in the digital world, spotlighting unmatched excellence in creativity, innovation, and execution. As one of the most trusted award organizations in the industry, these accolades champion pioneers who redefine the digital landscape, be it through web design, e-commerce, or standout marketing campaigns. Gaining recognition at The Netty Awards is not only an honor but also a testament to a project’s significance and influence in the competitive digital realm.
Congratulations to morphsites on their well-deserved recognition at the Netty Awards. Their innovative approach in the “Eco-Drive for Change” project has not only set a new benchmark in sustainable digital design but has also significantly contributed to advancing the electric vehicle leasing industry.
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