Make Us Care & Nûby’s “Good Square Meal” – Fueling Change in Digital Marketing for Baby Products with Netty Award Win

The Netty Awards, known for recognizing excellence across the digital spectrum, have honored the collaborative effort between Make Us Care and Nûby with the Best Digital Campaign Award in the Baby Products category. Their groundbreaking campaign, “Good Square Meal,” not only soared in digital efficacy but also touched hearts with its noble cause, proving that empathy and action can coexist beautifully in marketing.

Innovation and Differentiation

In a digital world often crowded with self-promotion, “Good Square Meal” breathes fresh air into the landscape by prioritizing a cause over commerce. This campaign partners with FareShare, a UK food bank charity, turning each product sale into a direct contribution toward feeding children in need. Nûby’s approach goes beyond mere charity; it integrates social responsibility into the consumer’s purchase journey, making every buyer a willing participant in this charitable endeavor. This deep alignment with parental empathy sets Nûby apart, fostering a genuine connection with its audience that transcends typical consumer-brand relationships.

Measurable Impact and Success

Even as it continues, the “Good Square Meal” campaign is swiftly advancing towards its goal of funding 250,000 meals. The initiative has not only marked a significant uptick in Nûby’s market presence but has also turned its tables into platforms for advocacy, touching on important societal issues. The use of influential voices in child nutrition like @my.little.food.critic has broadened Nûby’s reach, bringing more supporters into its fold. More than just numbers, the campaign resonates through powerful customer feedback, echoing its impact on both the market and the community it serves.

Creative Elements and Execution

Creativity shines in the campaign’s ability to present a grave issue like food poverty with optimism and action. Using Nûby’s tableware, the campaign crafts playful, food-based smiling faces that appeal to both children and parents. This imaginative approach turns potential customer guilt into positive action, with taglines like “Put smiles on hungry faces” that beautifully link product purchases with charitable impact. The result is a campaign that spans across multiple digital platforms, consistently engaging and inspiring its audience.

Overall Excellence and Industry Advancement

“Good Square Meal” exemplifies how digital campaigns can transcend traditional marketing to forge meaningful social connections and drive significant change. By focusing on emotional resonance rather than transactional benefits, Make Us Care and Nûby have not only elevated their brand but also set a new benchmark for purpose-driven marketing in the digital realm. The campaign’s success in funding meals for children showcases the potent blend of innovative marketing and heartfelt cause, charting a course for future campaigns to follow.

About Make Us Care and Nûby

Make Us Care has consistently pushed the boundaries of digital marketing with its emotionally charged and creatively rich campaigns. Nûby, on the other hand, has positioned itself as a leader in children’s tableware, blending functionality with responsibility. Their partnership in the “Good Square Meal” campaign is a testament to the power of combining commercial objectives with a strong commitment to societal welfare.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Consulting, Digital Marketing, Web, Advertising & PR, and Tech. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.