• Digital Marketing
Netty Awards Winner

Melbourne Social Co Wins ‘Best TikTok Account (ANZ)’ for DoorDash Campaign at the Netty Awards

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The Netty Awards

Melbourne Social Co has clinched the prestigious ‘Best TikTok Account (ANZ)’ accolade at this year’s Netty Awards, setting a benchmark with its innovative campaign for DoorDash ANZ. This strategy not only shattered engagement metrics but also redefined the approach to social media marketing in the digital era. With over 7 million views in a single year, their campaign’s resonance with the Gen Z and millennial audiences is undeniable.

Innovation and Differentiation

In a digital environment where attention is fleeting, Melbourne Social Co introduced a revolutionary approach to engage TikTok users. By orchestrating a blend of influencer partnerships and strategically crafted paid advertising, they ensured DoorDash stood out distinctly in a crowded market. Their campaign’s content strategy—focused on authenticity and relatability—captured the essence of what appeals to TikTok’s dynamic audience, effectively distinguishing DoorDash from its competitors.

Measurable Impact and Success

Melbourne Social Co’s DoorDash campaign has demonstrated tangible success with skyrocketing follower counts and engagement rates, culminating in a staggering 7 million views over the year. Their adeptness at leveraging emerging trends and producing content akin to what users and employees would generate themselves has proven a game-changer. This method has not only heightened brand visibility but has also established a new standard for engagement within the industry.

Creative Elements and Execution

This campaign broke away from the conventional glossy ad narrative prevalent in food delivery services. Melbourne Social Co chose a path rooted in authenticity, focusing on real-life stories and shared experiences. This pivot towards genuine content not only fostered a stronger community connection but also carved out a niche in the digital marketing landscape, making the ordinary stories of everyday individuals the cornerstone of their strategy.

Overall Excellence and Industry Advancement

The DoorDash ANZ TikTok campaign has significantly pushed the digital marketing envelope, prompting a shift towards authenticity and community-centric content. This movement has not only reaped dividends for DoorSelect but also set a new industry standard, encouraging others to adopt a similar authentic approach. Melbourne Social Co’s innovative tactics are paving the way for future digital marketing strategies, proving that real connections can yield real results.

About Melbourne Social Co

Located in the heart of Melbourne, Melbourne Social Co is at the forefront of transforming social media narratives. Specializing in high-impact content creation, social media management, and innovative collaborations, their team of experts consistently delivers campaigns that resonate deeply with audiences across platforms.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.

2024 Awards

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