Mirava: Smart Per-Country Pricing for Mobile Apps – Nominated in B2B Tech at the Netty Awards

Mirava has quickly become a standout nominee for the Best Up-and-Coming B2B Tech Company at the Netty Awards. The software platform is revolutionizing mobile app pricing by automating regional pricing adjustments for iOS, Android, and Stripe. With a focus on compliance, automation, and accuracy, Mirava’s approach allows app developers to set a base price and let the system handle the complex task of adjusting prices across over 175 countries, respecting local economic conditions. This game-changing technology is built by app founders for app founders, making regional pricing easier and more efficient, and ultimately setting a new standard for global monetization in the mobile app space.

Innovation and Differentiation

What sets Mirava apart in the world of mobile app development is its deep focus on regional pricing automation. Unlike traditional tools that only handle pricing for specific platforms like Apple or Stripe, Mirava unifies all major platforms into one seamless system. By leveraging powerful data such as purchasing power parity (PPP), Apple Index, and local currency rounding, Mirava enables developers to implement localized pricing logic that reflects the economic reality of each region with just one click.

Mirava was born out of the real pain points faced by app founders themselves. The founders of Mirava know firsthand the struggles of manually adjusting prices in numerous countries—a tedious and often error-prone task. With this understanding, Mirava provides a simple, user-friendly interface that takes the guesswork out of global pricing. The tool’s core differentiator lies in its focus on compliance and automation, making it easy for mobile teams to create fairer, smarter pricing solutions that are globally accessible.

Measurable Impact and Success

Despite still being in early access, Mirava has already made a significant impact on its users. During its private beta, app founders reported revenue lifts ranging from 15% to 40% simply by enabling regional pricing logic. For instance, a meditation app that updated prices in Latin America and Southeast Asia saw its conversions double within just two weeks. These early success stories are not just numbers—they reflect the tangible value that Mirava’s solution provides to app developers.

In addition to impressive revenue growth, Mirava is gaining momentum through strong strategic partnerships with mobile analytics platforms, growth agencies, and payment providers. These collaborations have helped extend Mirava’s reach and provide even more value to its users. The platform’s growing popularity is evidenced by the long waitlist for its public launch, with dozens of apps eagerly awaiting access. Mirava’s success isn’t only measured in metrics but also in the positive feedback from users, many of whom have expressed that the tool is exactly what they needed to solve a persistent problem. This kind of user-centric success builds a foundation for long-term trust and customer loyalty.

Creative Elements and Execution

Mirava’s approach to product design goes beyond just functionality—it’s about creating an intuitive, user-friendly experience. The platform’s UI is clean, calm, and simple, transforming what is typically a complex, time-consuming task into a straightforward, two-minute flow. The dashboard visualizes pricing tiers by region, highlights outliers, and offers actionable suggestions, all with a UX-first mindset that makes it easy for users to understand and implement the right pricing strategies.

The company’s storytelling is just as intentional as its design. Mirava’s name, derived from the Latin root for “wonder” and “truth,” perfectly reflects the simplicity and transparency of the product. Mirava isn’t about hacking the system for quick revenue—it’s about creating a smarter, fairer approach to pricing that respects users and their regional economic realities. The lean and focused team at Mirava co-designed the product with early users, iterating quickly to prioritize features that provide real value. This creative, problem-solving mindset ensures that every aspect of Mirava, from design to execution, is centered around delivering results in the most efficient way possible.

Overall Excellence and Industry Advancement

Mirava is transforming how mobile businesses approach global monetization. By removing the complexity and friction associated with regional pricing, Mirava is making it accessible to every mobile app, regardless of size, platform, or budget. The company’s ability to align with both Apple and Google’s compliance standards, alongside its support for Stripe, positions it as the only tool that allows full funnel pricing optimization across both web and mobile.

Mirava’s mission is simple: to help app teams unlock more value globally by providing them with the tools to create fair, localized pricing strategies. As the platform continues to grow, its impact extends beyond just the success of the product—it’s contributing to a more equitable digital economy where users everywhere can access high-quality apps at fair prices. Mirava’s innovative approach is setting the stage for the future of global app monetization, and its success is just the beginning of what promises to be an industry-shaping journey.

About Mirava

Mirava is a software platform designed to simplify regional pricing for mobile apps across iOS, Android, and Stripe. By automating pricing adjustments using key economic data, Mirava helps app developers save time, reduce errors, and unlock revenue growth. Built by app founders for app founders, Mirava is redefining the way global monetization is approached in the mobile app industry.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.