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Intuit QuickBooks – #SmallBizFinds & Powering Prosperity through Social
The Netty Awards
The esteemed Netty Awards, honoring remarkable contributions to the digital landscape, have recognized Intuit QuickBooks’ innovative campaign, “#SmallBizFinds,” for its creativity, authenticity, and strategic utilization of TikTok to empower small businesses. By driving awareness to brands with limited marketing budgets, QuickBooks is fostering prosperity within the small business community and further solidifying its commitment to supporting small businesses across various industries. Let’s delve deeper into this impactful campaign and celebrate the work that led to its nomination.
Innovation and Differentiation
With a unique focus on TikTok, a platform celebrated for its authentic and relatable content, Intuit’s #SmallBizFinds initiative is truly a game-changer. Distinct from the saturated market of big-budget campaigns, #SmallBizFinds centers on real stories told by QuickBooks’ employee ambassadors, who double as passionate supporters of small businesses. This innovative strategy ensures that the campaign’s content comes directly from the perspective of a typical consumer, fostering a deeper connection with the audience.
#SmallBizFinds further stands out by tapping into TikTok’s trending habits and large user base, giving potential consumers the chance to discover and support the story behind the small businesses they patronize. By centering QuickBooks at the core of these stories, the campaign not only drives brand awareness but also demonstrates the company’s dedication to its small business customers.
Measurable Impact and Success
QuickBooks’ #SmallBizFinds campaign has had an extraordinary impact, with impressive KPIs to support its success. The campaign features 12 businesses in total, tailoring content to reflect seasonality, and in doing so, amplifies its reach and impact. The channel has amassed 194,000 views overall, with the highest engagement rate (ER) recorded at 24% for the Lit & Co feature, outperforming the standard paid marketing content by 10%. The campaign’s average engagement rate sits at 17%, 31% higher than the highest-performing market influencer content, and twice as high as the FY22 benchmark.
The campaign has also excelled in addressing the needs and concerns of small businesses. By simplifying the process for businesses to be comfortable with their brands mentioned on social media, QuickBooks demonstrated adaptability and a deep understanding of its customers, turning a potential roadblock into a pathway for success.
Creative Elements and Execution
The authentic and creative storytelling in #SmallBizFinds is a testament to QuickBooks’ commitment to serving small businesses. The campaign’s videos provide a comprehensive overview of each business, covering background stories, unique aspects of the community, highlighted products or services, and the overall experience from a consumer’s viewpoint.
QuickBooks employee ambassadors who know and support these businesses personally narrate these stories. This execution strategy ensures that the content remains organic, genuine, and appealing, much like a friend describing their favorite local business. With these elements, each TikTok video becomes an immersive and engaging narrative that resonates deeply with viewers and potential customers.
Overall Excellence and Industry Advancement
QuickBooks’ #SmallBizFinds campaign exemplifies overall excellence in digital marketing, pushing the boundaries of traditional campaign design by leveraging the power of social media storytelling. The campaign’s significant achievements lie in its innovative use of TikTok, employee advocacy, and its commitment to amplifying small businesses’ visibility.
By prioritizing diversity, #SmallBizFinds has celebrated various communities, seasons, and the passions of different business owners, further contributing to the advancement of the industry. The campaign’s success in driving engagement and fostering a genuine connection between consumers and small businesses demonstrates its industry-leading approach and the potential to inspire future campaigns.
The Netty Award Nomination
Being nominated for a Netty Award is a coveted honor, given to those who significantly contribute to the digital sphere. The #SmallBizFinds campaign by Intuit QuickBooks is a shining example of achieving this through creativity, authenticity, and strategic use of social media.
The nomination is a testament to the hard work, vision, and cross-organizational collaboration between QuickBooks and its employee ambassadors. Together, they have forged a campaign that not only resonates with audiences but also actively supports the growth of small businesses. By celebrating this nomination, we acknowledge the significance of supporting small businesses and the potent influence of social media in our evolving digital landscape.
Congratulations to Intuit QuickBooks on their Netty Awards nomination, and we look forward to witnessing more of their innovative contributions to the digital world.
About Intuit QuickBooks
Intuit QuickBooks is a steadfast champion for the small business community. For years, QuickBooks has been offering state-of-the-art solutions to help businesses manage their accounting, get invoices paid, accept payments, and more. By focusing on the needs and success of small businesses, QuickBooks has positioned itself as a leading provider of financial management software. The #SmallBizFinds campaign is an example of their unwavering dedication to supporting small businesses and promoting prosperity in the community.
TikTok is a social media platform that allows users to create and share short videos. With its emphasis on creativity, authenticity, and engagement, TikTok has rapidly gained popularity among users worldwide, making it an ideal platform for innovative digital marketing campaigns. By prioritizing user-generated content and trending habits, TikTok provides a unique space for businesses of all sizes to engage with potential customers, thus revolutionizing the digital marketing landscape.
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