NXRT HeroShow: Redefining Immersive Experiences with Mixed Reality at the Netty Awards

NXRT’s HeroShow has been nominated for the prestigious Best Immersive Experience Technology award at the Netty Awards. This innovative Mixed Reality (MR) solution is transforming how businesses across industries like Automotive, Emergency Services, Heavy Machinery, Defense & Security, and more engage with customers, train employees, and boost operational efficiency. By integrating real-world environments with interactive 3D digital overlays, HeroShow offers businesses a new way to showcase their products and services, breaking traditional boundaries of training, marketing, and sales in unprecedented ways.

Innovation and Differentiation

What sets NXRT HeroShow apart is its seamless integration of true-to-scale interactive visualizations with real-time MR technology. Unlike traditional VR or AR solutions, HeroShow prioritizes user-friendly hardware, such as tablets, to deliver an intuitive experience while preserving physical awareness. This breakthrough technology enables real-time collaboration between companies and customers, allowing for immersive training and product demonstrations that are both interactive and hyper-realistic. HeroShow’s industry-specific customization also ensures it meets the unique needs of sectors like automotive and emergency services, where high-quality, customizable visualizations are paramount.

While competitors often struggle with limited realism or rigid functionality, HeroShow offers unmatched flexibility in its interactivity. The system’s user-friendly design options, combined with its fluid and realistic visualizations, elevate the standard for immersive experiences. HeroShow’s adaptability, attention to detail, and innovative hardware make it a game-changer in industries where traditional methods can fall short in terms of engagement and real-world application.

Measurable Impact and Success

NXRT HeroShow has already made a significant impact across various industries, particularly in automotive sales and training. By providing hyper-realistic, true-to-scale 3D product catalogs, HeroShow enables businesses to engage with customers earlier in the sales process and more effectively, shortening sales cycles and boosting decision-making. For example, the automotive industry has benefited greatly from HeroShow’s immersive technology. Automobile Darmas, a major German dealer network, found HeroShow to be both an economical and ecological distribution tool, offering unmatched innovation for their customers. Additionally, Audi Forum Neckarsulm tested HeroShow with over 500 guests, achieving an impressive 97% Happy Index, proving its effectiveness in enhancing customer engagement.

Beyond automotive, HeroShow is making waves in sectors such as emergency services, defense, and heavy machinery, where it supports training and operational efficiency. In these industries, HeroShow has increased productivity, enhanced decision-making, and improved real-world readiness. The adaptability of the system makes it a standout tool for a variety of use cases, and clients across the board have lauded its ability to create tangible, measurable improvements in both training outcomes and customer satisfaction.

Creative Elements and Execution

The creative execution behind NXRT HeroShow blends innovative technology with practical real-world applications. The platform uses MR technology to create immersive, interactive training and product experiences, where professionals can engage with high-fidelity digital models while maintaining their physical awareness. This allows users to train, operate, and refine their skills in real-time, ultimately improving both their expertise and operational efficiency.

HeroShow also employs interactive storytelling to engage users in real-world, high-stakes scenarios. For example, in marketing activations, the system facilitates problem-solving exercises that immerse users in mission-critical tasks, enhancing both engagement and learning outcomes. By integrating MR with industry-specific solutions, HeroShow delivers an experience that adapts seamlessly to its user’s environment, ensuring maximum impact while driving deeper engagement.

Overall Excellence and Industry Advancement

NXRT HeroShow is not just setting new benchmarks in immersive technology; it is revolutionizing entire industries by demonstrating the effectiveness and scalability of MR adoption. Its strategic partnerships with leading automotive firms and other key sectors validate its broad adaptability and value across multiple industries. Through enterprise-wide implementation, HeroShow has delivered measurable improvements in cost efficiency, performance, and overall ROI for its clients.

NXRT has solidified its leadership role in the Mixed Reality space, earning recognition from Ernst & Young in June 2025 with two prestigious awards: “Scale-up of the Year” in “Industry & DeepTech” and “Spin-off.” These accolades underscore NXRT’s groundbreaking work and position HeroShow as a pioneering solution in immersive technology. HeroShow is accelerating digital transformation across industries, driving forward new training, sales, and marketing methodologies, and reshaping real-world operational capabilities for businesses worldwide.

About NXRT

NXRT is a leader in Mixed Reality (MR) technology, specializing in immersive experiences that drive operational efficiency, sales, and training across multiple sectors. Their flagship product, HeroShow, integrates real-world environments with digital overlays to offer hyper-realistic 3D product catalogs that are transforming how businesses engage with customers and employees. Through innovation, customization, and user-centric design, NXRT continues to push the boundaries of what MR technology can achieve, making them a standout nominee at the Netty Awards.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.