PR That Powers the Planet: Tigercomm Wins Netty Award for Rondo Energy Partnership

Tigercomm has officially earned the title of Best Public Relations Consulting at the Netty Awards for their transformative campaign with Rondo Energy — the company behind one of the most innovative and scalable thermal storage technologies in the world. In an industry where cutting through the noise is half the battle, Tigercomm’s work stands as a masterclass in how strategic public relations can elevate a once-niche technology into the global climate spotlight. Since the partnership began in 2022, Tigercomm has helped Rondo go from relative obscurity to cleantech leadership, making thermal energy storage not just understandable, but indispensable.

Turning Complexity into Clarity

Rondo’s core innovation, a modular heat battery system that stores energy as high-temperature heat, is game-changing, but not easily understood. Tigercomm’s mission was clear: make Rondo’s story impossible to ignore. That meant translating highly technical science into plainspoken, compelling narratives that could resonate across audiences: from investors and policymakers to journalists and energy buyers.

Rather than lean into jargon, Tigercomm leaned into simplicity. They rebranded Rondo’s technology as a “brick toaster” — a metaphor that resonated with both laypeople and engineers. Their campaign humanized the product without dumbing it down, allowing reporters and stakeholders alike to grasp the implications of Rondo’s solution quickly and confidently.

The strategy was rooted in clarity, but executed with creativity. From targeted podcast outreach and video features to augmented reality explainers and social-ready visuals, every asset served a singular goal: making Rondo’s story clear, visual, and sticky.

Creative PR With Measurable Results

Tigercomm didn’t just tell a story, they told the right story in the right places. Their multi-pronged media strategy led to over 400 earned placements, nearly half of which appeared in top-tier cleantech trades. These stories provided credibility where it mattered most: among engineers, industry insiders, and investors.

Mainstream attention followed quickly. Rondo earned features in Reuters, Bloomberg, and the Financial Times. A national video segment by NBC’s Climate Correspondent Chase Cain was syndicated in over 12 states, leading to even broader awareness — and eventually, a 10-minute video feature by CNBC. Tigercomm’s strategy ensured these weren’t one-off hits, but part of a larger wave of awareness-building.

Even more impressively, media momentum translated into real business outcomes. A single podcast appearance on Volts led to an investment from H&M and a commercial project with Greenlab. Tigercomm also supported major corporate milestones like a €75M funding round and the opening of a new factory, expected to scale to 90 GWh/year in heat battery capacity. Along the way, Rondo earned recognition from TIME/Statista 100 and Bloomberg New Energy Finance, positioning the company among the cleantech elite.

A Campaign Full of Firsts

Tigercomm’s campaign was rich in creative firsts, proving that great PR is both strategic and visual. One standout move: the creation of a limited-edition Lego set modeled after Rondo’s modular battery. It captured attention online, gained traction with clean energy thought leaders like Jesse Jenkins, and even earned a handwritten thank-you from Al Gore.

To further simplify the science, Tigercomm guided Rondo in creating augmented reality models that let users explore the product in 3D, making the invisible, visible. These tools became invaluable to reporters and stakeholders looking to understand the tech at a glance.

By helping Rondo create content that was fun, tactile, and self-explanatory, Tigercomm didn’t just build awareness — they sparked curiosity, deepened understanding, and laid the groundwork for long-term advocacy.

Redefining What PR Can Do for Cleantech

Tigercomm’s campaign didn’t just raise Rondo’s profile; it shifted the entire conversation around thermal storage. Once perceived as a futuristic or fringe solution, thermal storage is now seen as a core component of the decarbonization playbook, thanks in part to the visibility Tigercomm helped generate.

More broadly, the campaign proved that cleantech PR doesn’t have to be technical, dry, or niche. With the right blend of clarity and creativity, even the most complex technologies can become relatable and relevant to global audiences.

By aligning their efforts with Rondo’s major growth moments, Tigercomm helped turn product milestones into narrative momentum. The result: a startup’s transformation into a globally recognized operator at the center of the climate tech conversation.

About Tigercomm
Tigercomm is a specialized public relations firm focused on cleantech, climate, and clean energy innovation. With decades of experience turning complex technologies into compelling stories, their team helps growth-stage companies build influence, gain market traction, and shape policy conversations through precision media strategy.

About the Netty Awards
The Netty Awards honor excellence in the digital age, recognizing standout leaders, companies, and campaigns across technology, PR, advertising, social, design, and innovation. With over 100 specialized categories and recent coverage in USA Today, the Netty Awards remain one of the most respected benchmarks of credibility and success for modern digital leaders.