RiseUp’s Global SEO Campaign for Masters of Mystery Nominated at the Netty Awards

The Netty Awards have recognized RiseUp Agency and their client Masters of Mystery for their groundbreaking work in international search optimization, earning a nomination for Best Global SEO Campaign. This project, titled “Search Without Borders,” redefined what’s possible for global e-commerce growth through a combination of technical precision, cultural insight, and creative storytelling. Transforming Masters of Mystery from a niche UK-based board game brand into a global e-commerce powerhouse, RiseUp demonstrated how strategic SEO can be the driving force behind worldwide brand expansion and engagement.

Innovation and Differentiation

RiseUp Agency’s campaign for Masters of Mystery stands out as a masterclass in innovation and precision. The team designed a global SEO framework that didn’t just scale internationally—it localized intelligently. Through hreflang optimization, country-specific landing pages, and localized keyword research across English, German, and French markets, RiseUp ensured that every region received content tailored to its cultural context and search behavior. Rather than relying on direct translations, the agency crafted localized storytelling, allowing each market to connect with the brand on a personal level.

From a technical standpoint, RiseUp built a future-proof system. With international schema markup, Core Web Vitals optimization, and regionally tuned site structures, they laid the foundation for flawless indexing and performance across global search engines. Beyond the site itself, RiseUp amplified Masters of Mystery’s authority through digital PR placements in gaming, lifestyle, and true crime outlets worldwide. By merging cultural nuance with technical sophistication, RiseUp elevated Masters of Mystery from a regional success to a global category leader, setting a new benchmark for SEO-driven brand growth.

Measurable Impact and Success

The results of RiseUp’s campaign speak for themselves. Masters of Mystery experienced a 500% surge in organic traffic, growing from around 900 daily clicks to over 5,000 worldwide. The brand achieved the #1 global ranking for “murder mystery game” and secured Page 1 placement for “murder mystery” across English-speaking markets—a remarkable feat in one of e-commerce’s most competitive categories.

The campaign’s localized approach also fueled significant international growth. Regional sites in Germany, France, and North America collectively drove 35% of all new traffic, proving the power of culturally tailored SEO. Meanwhile, the site’s domain authority rose from 26 to 38, reflecting global link-building success and stronger search credibility. Most importantly, these achievements translated into real business outcomes: record-breaking revenue growth and a reduced reliance on paid advertising. Masters of Mystery became a globally recognized brand for immersive entertainment, underscoring how data-driven SEO can transform not just rankings, but entire business models.

Creative Elements and Execution

RiseUp approached SEO as both an art and a science. The creative execution fused narrative storytelling with data-informed strategy, resulting in a campaign that was as engaging as it was effective. Each piece of content—from blog posts to product pages—was crafted as part of an overarching narrative. Articles were designed like “case files,” encouraging users to explore clues that led naturally to products and interactive content.

Localization added another layer of depth: German audiences discovered historical mysteries rooted in European folklore, while North American users explored modern, true-crime-inspired storylines. Technical creativity also enhanced engagement, with structured data enabling FAQ, How-To, and Review snippets in multiple languages. The centerpiece of the campaign was a global content hub called the “Detective’s Archive,” an interactive resource that linked guides, case studies, and products in a way that mimicked solving a mystery. This innovative blend of creative storytelling and SEO precision kept users on the site longer, boosted engagement metrics, and strengthened organic visibility—proving that creativity can be a powerful ranking signal.

Overall Excellence and Industry Advancement

RiseUp’s Masters of Mystery campaign exemplifies what’s possible when creativity, cultural understanding, and technical excellence converge. The project pushed the limits of what boutique agencies can achieve on a global scale, proving that international SEO success doesn’t require enterprise-sized teams—just strategic insight and executional rigor. Masters of Mystery now outranks major retailers in competitive search categories, solidifying its position as a global leader in e-commerce entertainment.

By prioritizing localization over translation, RiseUp demonstrated how SEO can function as both a growth strategy and a storytelling platform. The campaign’s success has inspired other brands to rethink their approach to global expansion—balancing technical mastery with human connection. RiseUp’s work stands as a milestone in digital marketing, showcasing how search can transcend borders to build global communities around shared stories.

About RiseUp Agency

RiseUp Agency is a digital marketing powerhouse specializing in SEO, content strategy, and international growth for e-commerce brands. Known for their creative approach and technical excellence, they help clients expand across markets and connect authentically with audiences worldwide. Their ability to combine analytics, storytelling, and performance-driven execution makes them one of the most innovative agencies in global search marketing today.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.