Roser Adesivi’s Bold Rebrand with Sixeleven: Nominated at the Netty Awards

As the business landscape evolves, so does the imperative for brands to adapt and redefine their visual identity. Roser Adesivi, a stalwart in the adhesives industry, has embraced this challenge, culminating in a nomination with Sixeleven for “Best Business & Corporate Print Design” at the Netty Awards. Their groundbreaking rebranding initiative not only strengthens their market position but sets a new benchmark for design excellence in industrial sectors.

Innovation and Differentiation

Roser Adesivi’s rebranding is a strategic masterstroke aimed at enhancing its presence in both existing and new markets, following the 60th anniversary of the company itself. The new identity differentiates Roser from its competitors but also aligns with the growing demand for high-performance products. The refreshed brand image effectively communicates reliability, durability, and innovation, key factors that influence supplier selection in industries where design and perceived quality are crucial.

Measurable Impact and Success

The impact of Roser Adesivi’s rebranding extends beyond aesthetic enhancement, setting new industry standards for branding and corporate approach. By adopting a visual language inspired by the italian fashion industry, Roser has significantly improved product perception, emphasizing attributes like quality and strength that resonate deeply with their target audience. This strategic evolution has not only reinforced Roser’s brand identity but has also established it as a benchmark of excellence for the market.

Creative Elements and Execution

The redesigned logo, featuring a modernized version of the brand’s historic star symbol, exemplifies clarity and effectiveness. This minimalist approach extends to all branding materials, including packaging where a minimal color palette underscores the brand’s premium positioning. The visual design approach ensures that every design aspect contributes to a coherent and impactful brand narrative.

Overall Excellence and Industry Advancement

Roser Adesivi’s rebranding is not merely a surface upgrade but a strategic overhaul that propels the brand to the forefront of the industry. The project’s excellence lies in its ability to simplify and modernize visual identity, making it more accessible and appealing. Roser has successfully repositioned itself to attract new markets while maintaining a strong connection with the craftsmanship heritage that started all, 60 years ago. This nomination recognizes Roser’s innovative approach to combining aesthetics with functionality, advancing not just their brand but the entire italian adhesives industry.

About Sixeleven srl

Sixeleven is a digital creative agency based in Turin, Italy. They devise communications and marketing strategies and projects that allow brands to best structure growth processes. Sixeleven creates projects for brand strategy, communication and marketing that home in on every aspect of a brand’s presence.

Their focus is on developing specific tools, which may include brand restyling, designing the layout of a catalogue, rethinking and developing your website, digital campaigns and promotional videos. Because satisfying their clients’ requests is their top priority, they can suggest and design scenarios that will take you to the next level and at the same time, access an all-new overall outlook.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.