• Design
Netty Awards Winner

Studio Foronda Shines at the Netty Awards: A Testament to Cultural Design Impact

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The Netty Awards

In a landmark victory at The Netty Awards, Studio Foronda has been awarded for Best Cultural Design Impact with their innovative creation, “Zara’s Wash Day Book Design & Know Your Hairitage Brand and Website”. This recognition not only highlights the studio’s commitment to cultural representation but also sets a benchmark for using design as a powerful tool for societal change. Let’s dive into what makes Studio Foronda’s work a beacon of cultural integrity and innovation in the digital world.

Innovation and Differentiation

Studio Foronda, in collaboration with author Zenda Walker, embarked on a groundbreaking journey to design the self-published book, “Zara’s Wash Day”, subsequently birthing the Know Your Hairitage brand. This initiative is pioneering in its focus on Non-Western Beauty Standards, spotlighting the intrinsic beauty and power indigenous to diverse cultures, notably within communities of color. Through the Know Your Hairitage Series, Studio Foronda has embraced a vital role in the ongoing Crown Act campaign in the United States, using their platform to celebrate heritage and challenge conventional beauty norms. Their work is a testament to the studio’s capability to weave historical richness with contemporary design, making a distinctive mark in the digital age.

Measurable Impact and Success

The impact of “Zara’s Wash Day” is quantifiable and profound. Following an organic marketing campaign that championed the book’s message, accolades such as the Writer’s Digest Award and a Horn Book Award soon followed, affirming the book’s resonant cultural and educational value. The transition to republishing under the aegis of the Hatchett Group marks a significant milestone, promising to bring “Zara’s Wash Day”, and its sequel, “Zion’s Crown”, to a broader audience. These achievements underscore the book’s—and by extension, the brand’s—vital role in championing diversity and the beauty of heritage in a tangible, impactful manner.

Creative Elements and Execution

The creative strategy behind the book and brand’s design is a masterclass in thoughtful, inclusive design practices. By integrating African textiles, shields, and a carefully selected font palette, Studio Foronda crafted a visual narrative that pays homage to African history and culture while appealing to a modern audience. This approach not only enriched the storytelling but also aligned with the educational goals of the project, providing a rich, immersive experience for readers. The website further extends this narrative, positioning the Know Your Hairitage brand as a pivotal platform for exploring and celebrating the beauty traditions of People of Color in a contemporary context.

Overall Excellence and Industry Advancement

Studio Foronda’s work on “Zara’s Wash Day” and the Know Your Hairitage brand represents a significant advancement in how cultural narratives are crafted and communicated in the digital realm. By championing diversity and inclusivity, Studio Foronda not only contributes to the broader discourse on beauty standards and racial equity but also paves the way for future creatives to explore and celebrate cultural heritage with authenticity and respect. Their efforts signify a broader movement towards inclusivity and understanding in the design industry, embodying the very essence of innovation and excellence The Netty Awards seek to honor.

About Studio Foronda

Studio Foronda stands at the forefront of cultural innovation in design, crafting narratives that bridge histories with contemporary aesthetics. With a portfolio that spans various mediums and themes, Studio Foronda’s work is characterized by its depth, innovation, and commitment to telling stories that resonate. Their approach to design transcends traditional boundaries, offering a glimpse into the diverse tapestry of human culture and experience. 

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software.

Studio Foronda’s win at The Netty Awards is not just a victory for the studio but a win for cultural representation and diversity in the digital landscape. Their work exemplifies how design can be a potent tool for education, celebration, and change, inspiring others to follow in their innovative footsteps.

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