Sweet Synergy: RiseUp’s Unified SEO & PPC Campaign for Chummys Bakery

RiseUp Agency has been nominated for the Best Integrated SEO & PPC Campaign at the Netty Awards for their standout work with Chummys Bakery, titled “Sweet Synergy.” This nomination recognizes their remarkable ability to unify organic and paid search strategies into one cohesive, full-funnel marketing effort. By blending creativity with data-driven precision, RiseUp transformed how the beloved bakery connects with dessert lovers across the UK and Europe. The “Sweet Synergy” campaign is proof that when SEO and PPC work together rather than compete, brands can achieve record-breaking growth, visibility, and customer loyalty.

Innovation and Differentiation

RiseUp’s “Sweet Synergy” campaign for Chummys Bakery redefines how SEO and PPC can function in harmony. Instead of running in parallel, the agency built a single integrated strategy where data from both channels continuously informed each other. SEO insights shaped PPC targeting, while paid data refined keyword and content strategies—creating a dynamic feedback loop that maximized efficiency across the entire customer journey.

This unified approach allowed for synchronized keyword targeting, consistent ad messaging, and carefully timed launches across multiple regions, including the UK and European markets. The integration wasn’t just operational; it was philosophical—transforming what are often competing tactics into complementary engines driving the same goal. By merging automation, AI analytics, and creative storytelling, RiseUp delivered a campaign that pushed beyond traditional boundaries. The result was not just greater visibility for Chummys Bakery but a reimagined model for search marketing synergy—one that turned complexity into cohesion and proved the power of full-funnel, multi-channel strategy.

Measurable Impact and Success

The performance metrics from “Sweet Synergy” tell a story of transformation. Chummys Bakery experienced record-breaking traffic, conversions, and revenue, all driven by RiseUp’s integrated approach. Organic sessions and paid clicks surged in tandem, with traffic increasing by double and even triple digits compared to previous periods. This surge translated directly into financial success—monthly online revenue climbed to consistent six-figure peaks, marking the bakery’s best-performing months to date.

The unified strategy also delivered exceptional ROI. By feeding SEO insights into PPC optimization, RiseUp achieved a dramatic improvement in return on ad spend, generating more revenue per pound spent than any prior campaign. Chummys Bakery’s online visibility expanded across the board, with top-ranking placements for high-intent dessert delivery keywords and a noticeable increase in branded searches. The collaboration effectively turned curiosity into conversions, as improved rankings and smarter ad placements brought in a flood of ready-to-purchase customers. Every key metric—traffic, engagement, conversions, and revenue—moved decisively upward, proving that synergy, not separation, drives sustained digital success.

Creative Elements and Execution

RiseUp’s creativity was as integral to “Sweet Synergy” as its technical sophistication. The agency approached Chummys Bakery’s campaign with a full-funnel mindset, ensuring customers were engaged from the moment they searched for a treat to the moment they completed an order. Each touchpoint was strategically designed to deliver value—educating, enticing, and converting through a unified brand story.

The creative execution leaned on bold visuals, mouthwatering photography, and engaging copy that reflected Chummys Bakery’s signature warmth and indulgence. Campaign assets across search and display platforms were harmonized to maintain consistent tone and messaging, reinforcing brand trust. RiseUp also infused storytelling into SEO and PPC content alike, turning data insights into relatable, emotion-driven narratives. For example, seasonal campaigns paired optimized landing pages with irresistible ad copy and remarketing sequences that re-engaged visitors through subtle, personalized prompts.

The result was not just improved click-through rates but a deeper emotional connection with audiences. RiseUp proved that when creativity meets precision, even technical campaigns can tell compelling stories that resonate across multiple platforms and devices.

Overall Excellence and Industry Advancement

RiseUp’s work with Chummys Bakery represents a milestone in integrated digital marketing. The “Sweet Synergy” campaign showcased how a small, agile agency could deliver enterprise-level performance through creativity, innovation, and precision. Their ability to merge data analytics with storytelling not only elevated Chummys Bakery’s brand but also demonstrated a new benchmark for SEO and PPC collaboration.

The campaign’s success serves as a case study in how integration can replace fragmentation—turning potential channel conflict into strategic advantage. Beyond the numbers, RiseUp’s achievement lies in advancing industry understanding of how unified search marketing can amplify reach, efficiency, and authenticity. By executing a campaign that seamlessly connected every stage of the funnel, RiseUp didn’t just generate conversions—they strengthened Chummys Bakery’s long-term market position as a premium dessert delivery brand.

“Sweet Synergy” ultimately embodies RiseUp’s philosophy: creativity grounded in data, execution powered by collaboration, and results that speak for themselves.

About RiseUp Agency

RiseUp Agency is a boutique digital marketing firm that specializes in search marketing, performance strategy, and creative storytelling. Known for their innovative integration of SEO, PPC, and content strategies, RiseUp helps brands transform their digital presence into engines of growth. Their commitment to delivering enterprise-level impact with boutique precision has made them one of the most dynamic small agencies in the UK market.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.