The Colibrily Crew Shines at the Netty Awards: A Masterclass in Digital Marketing for Hospitality

The Colibrily Crew has emerged victorious at the prestigious Netty Awards, clinching the title for the Best Integrated Campaign (Small Business) in Digital Marketing. Their project, “Accelerating Hospitality Transformation with Strategic Solution Partners,” has redefined the boundaries of digital marketing within the hospitality sector from 2022 to 2024, setting a benchmark for innovation and strategic depth.

Innovation and Differentiation

In 2022, Strategic Solution Partners introduced the Industry Experts Program, a groundbreaking initiative that revamped the hospitality consulting sphere. This program seamlessly connects hotels with over 35 specialized industry experts, covering everything from revenue management to culinary services. The initiative features a bespoke online platform facilitating effortless expert connections tailored to unique hospitality challenges. Accompanied by dynamic marketing strategies such as targeted LinkedIn advertising and strategic PR, the program has seen a remarkable 246% increase in LinkedIn followers and a tripling of website traffic.

Measurable Impact and Success

The measurable outcomes of this campaign are nothing short of impressive. In 2023 alone, the initiative generated 303 new qualified leads, with a significant 10% increase in conversion rates, translating into substantial growth in closed deals. Social and web metrics have doubled, and SEO clicks have surged from 202 to 1,520. Revenue skyrocketed to $371,715 in 2023, up from $104,070 in 2022, reflecting the campaign’s profound impact on the bottom line.

Creative Elements and Execution

The campaign’s execution showcased a blend of creativity and strategic innovation. The online platform’s intuitive design and personalized landing pages for each expert enhanced user experience, facilitating an easy match between hotels and consultants. A standout feature was the “Zooming in on…” video series, which highlighted the practical problem-solving prowess of various experts. SEO optimization efforts, paired with high-quality content strategies, amplified brand visibility, significantly increasing web traffic and engagement metrics.

Overall Excellence and Industry Advancement

Strategic Solution Partners’ Industry Experts Program has not only achieved impressive growth metrics but also significantly advanced the industry’s approach to consulting. Through comprehensive studies and interviews, the program has established itself as a thought leader, particularly evident in their extensive gig studies and influential thought leadership interviews. These efforts have collectively pushed the boundaries of traditional consulting, making a lasting impact on the hospitality industry.

More about the Colibrily Crew

The Colibrily Crew, through its Strategic Solution Partners initiative, has established a formidable reputation for innovation and excellence in the hospitality sector. Their commitment to enhancing the consulting landscape has empowered countless businesses to navigate post-pandemic challenges effectively.

More about the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.