The Enterprise Impact of Accessible AI: Why ServiceNow’s Voice Input for Now Assist Won at the Netty Awards

ServiceNow has officially won Best Use of AI for Accessibility at the 2025 Netty Awards for Voice Input for Now Assist, and this win represents more than strong execution on a feature. It represents a shift in how enterprise software companies frame accessibility as product innovation. Voice Input for Now Assist is powered by generative AI and allows users to handle enterprise tasks hands-free through natural language voice commands. Unlike most accessibility-oriented voice features in SaaS, which tend to be compliant but slow, ServiceNow built a solution that prioritizes speed, accuracy, and real-world usability. This is not about edge-case support. It is about recognizing that accessibility features that are built well have universal benefit. ServiceNow put in over one hundred hours of testing with employees with disabilities to shape the system before launch, and that co-creation is a major reason the experience works. This award validates that inclusive AI can be a driver of usability, efficiency, and competitive advantage within enterprise technology.

Innovation and Differentiation
ServiceNow has taken a step forward for inclusive technology with Voice Input for Now Assist, which just won Best Use of AI for Accessibility at the Netty Awards. Instead of treating voice input as a compliance checkbox, ServiceNow built a GenAI-powered system that makes enterprise tasks hands-free and meaningfully faster to complete. This was not a theoretical exercise. It was purposely shaped with more than one hundred hours of direct testing with employees with disabilities through the company’s TruAbility Network and its Accessibility Product Advisory Council. Most enterprise platforms achieve accessibility through standards-based compliance, which still leaves voice workflows slow and cumbersome in the real world. Voice Input for Now Assist is different. It uses ServiceNow’s generative AI platform to accelerate commands and results, so people who rely on voice can complete tasks with speed and precision. It also opens the door for short-term use cases such as workers dealing with a broken arm who would otherwise need separate paid voice software. Beyond function, this win signals something bigger. It shows that ServiceNow sees accessibility not as add-on, but as product innovation. New capabilities are already in motion including always-on listening that reduces physical input, adjustable speech speeds that support auditory and cognitive diversity, AI-generated page summaries that reduce screen reader fatigue, and domain-specific voice commands that support complex enterprise workflows like incident summarization or dashboard navigation. This win confirms that inclusive design has become a strategic differentiator for enterprise software.

Measurable Impact and Success
ServiceNow did not win on vision alone. Voice Input for Now Assist is delivering measurable business outcomes rooted in real usage and real productivity gains. In formal testing, participants with disabilities completed tasks 41 percent faster when using Voice Input for Now Assist and rated the usability of the experience 47 percent higher. That is not an incremental lift, that is a material shift in how accessible enterprise workflows can feel day to day. The impact is wider than disability communities. Multitaskers, mobile workers, and power users have already reported gains as well. One user described saving 30 to 45 minutes simply getting up to speed with their day. Enterprise buyers are responding. ServiceNow reports that embedding this level of inclusive capability directly into the core product has become a meaningful differentiator in competitive RFPs and large enterprise bids. The feature is already rolling out across sectors and expansion is underway across IT, HR, and customer service workflows. Voice Input for Now Assist is also becoming a story that helps attract talent. This is important in a market where workers with disabilities remain under-hired and under-engaged in tech. ServiceNow is proving that inclusive AI is not just an accessibility achievement. It is a driver of productivity, industry leadership, and growth. That is why this Netty Awards win matters.

Creative Elements and Execution
ServiceNow built Voice Input for Now Assist through its Inclusive by Design approach, which embeds accessibility into every stage of the product development life cycle instead of treating it as something that gets added at the end. The process starts by listening, where internal disability communities identify obstacles before a single line of code is written. Then teams are required to consider the full spectrum of human capability, not just average user assumptions. Pre-tested accessible components are used across teams, which prevents common barriers from being reintroduced. Specialized accessibility teams verify design before development. And finally, feedback loops with the Product Advisory Council ensure that real-world experience and friction inform iteration. Voice Input for Now Assist was shaped through more than one hundred hours of co-creation with employees with disabilities, not just theoretical personas. Those hours informed where task acceleration needed to occur and where voice-powered navigation could have a meaningful impact. The result is not only a more usable product for those who have ongoing accessibility needs, but a system that is simply more intuitive for everyone. This approach shows that creativity does not require novelty alone. It requires empathy, ethics, and lived experience. That is what drove this Netty Award-winning execution.

Overall Excellence and Industry Advancement
Voice Input for Now Assist is a win for ServiceNow, but it is also a win for the industry and for enterprise employees who have historically been left behind by inaccessible workflows. It turns accessibility into pre-launch product innovation instead of post-launch remediation. It strengthens ServiceNow’s brand as a leader in equitable technology and creates internal alignment between DEI strategy and product strategy. For workers with disabilities, this is a concrete improvement that expands equal participation in the workday. For workers with temporary limitations or a preference for hands-free interaction, it is flexibility without friction. For the industry, it sets a new standard. Voice Input for Now Assist proves that accessibility is not only compatible with speed and efficiency, it can be the source of them. And for enterprise software leadership, this Netty Awards win is a validation that inclusive innovation is not niche. It is a fundamental driver of what customers will expect and what top talent will increasingly demand in the modern workplace.

About ServiceNow
ServiceNow is a global enterprise software company that builds platform-based technology to help organizations digitize workflows, improve operational efficiency, and transform employee and customer experiences. With a commitment to inclusive innovation, ServiceNow continues to develop new capabilities that expand access and unlock productivity for all users.

About the Netty Awards
The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers and Creators, Web, Advertising and PR, and Apps and Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.