The Only All-in-One Product Experience Management Solution: Pattern Wins for Best Use of AI in E-Commerce at the Netty Awards

Pattern has earned a well-deserved win for Best Use of AI in E-commerce at the Netty Awards for their revolutionary product experience management platform, Pattern PXM. This all-in-one solution integrates Product Information Management (PIM) and Digital Asset Management (DAM) into a single AI-powered system that simplifies and streamlines the management of product content. Pattern PXM offers a seamless solution for ecommerce brands to manage content, optimize product listings, and improve syndication across digital channels. By utilizing over 37 trillion data points and AI-driven tools, Pattern PXM ensures that brands can enhance visibility, traffic, and conversions across platforms like Amazon, Shopify, Walmart, and Target. This win is a testament to Pattern’s role in shaping the future of e-commerce.

Innovation and Differentiation

Pattern PXM stands apart from its competitors by integrating PIM and DAM into a unified platform powered by artificial intelligence. While competitors like Bynder and Brandfolder focus primarily on DAM, and others like Salsify lack the depth of data integration, Pattern PXM’s comprehensive solution combines automation, AI-driven copy generation, and real-time competitive insights to create the ultimate product experience management system. This combination not only optimizes product listings but also ensures consistent brand messaging across all channels.

Pattern PXM provides brands with a single source of truth, ensuring that product information is accurate, up-to-date, and accessible across marketing, ecommerce, and sales teams. The platform’s ability to optimize product listings, automate syndication, and enhance content with real-time insights transforms how brands engage with customers. Pattern PXM’s innovative approach enables sellers to improve marketplace rankings, reduce time-to-market for thousands of SKUs, and boost ROI through more targeted and personalized content strategies.

Measurable Impact and Success

The measurable impact of Pattern PXM is clear in its ability to transform the operations of ecommerce brands. One notable example is the success Pattern PXM brought to KONG, a brand that centralized its product information and assets on the platform. By streamlining workflows, KONG was able to improve internal efficiency, reduce the risk of outdated content, and enable faster collaboration across teams. As a result, the brand saw a significant improvement in marketing campaign ROI, with sales rep productivity doubling and asset search times reduced from hours to minutes.

On a broader scale, Pattern PXM has empowered brands to achieve enterprise-level efficiency. Its ability to automatically optimize product listings and provide real-time competitive insights has led to increased visibility and higher conversion rates on major marketplaces. For example, by addressing content-related abandonment issues, such as incomplete or inaccurate product descriptions, Pattern PXM has helped reduce drop-offs and improve customer trust. According to Convertcart, 87% of consumers avoid repeat purchases from brands with inaccurate content, underscoring the importance of Pattern PXM’s impact on reducing such barriers.

Creative Elements and Execution

Pattern PXM blends cutting-edge technology with user-centered design to create a platform that is both powerful and intuitive. One of its standout features is the Content Brief tool, which takes over 37 trillion data points and transforms them into actionable insights for crafting optimized product listings. The AI Copy engine generates tailored product attributes based on real-time market intelligence, allowing brands to save time while maintaining high-quality content.

Pattern PXM’s design system is built with both seasoned ecommerce professionals and first-time digital marketers in mind. Its intuitive dashboards, customizable product hierarchies, and drag-and-drop asset management system ensure that users can manage content efficiently, while tools like Match and syndication APIs automate content placement across channels, ensuring brand consistency. The platform’s ability to break down traditional silos with tools like Sharelinks and lightboxes enhances collaboration, allowing internal and external teams to work together seamlessly. By merging data science, design, and automation, Pattern PXM is not just a content management tool—it’s a storytelling engine that helps brands craft compelling narratives and build stronger customer relationships.

Overall Excellence and Industry Advancement

Pattern PXM sets a new standard for product experience management, combining AI-powered automation with data-driven insights to deliver exceptional results for ecommerce brands. The platform’s ability to centralize product information, streamline workflows, and optimize listings has enabled companies to achieve greater efficiency and success in the digital marketplace. Pattern PXM’s commitment to innovation and scalability has empowered brands to keep pace with the rapidly changing ecommerce landscape, driving growth and ensuring consistent brand messaging across all platforms.

By integrating over 37 trillion data points, Pattern PXM provides deep insights that allow brands to craft personalized content strategies and achieve higher engagement. The platform has helped brands like KONG and 100% transform their operations, doubling sales and marketing efficiency while enhancing customer satisfaction. As the only AI-powered platform to integrate PIM and DAM, Pattern PXM is poised to lead the way in the evolution of ecommerce technology, setting a new benchmark for operational excellence and industry advancement.

About Pattern

Pattern is a leading e-commerce platform known for its AI-powered product experience management solution, Pattern PXM. With a focus on seamless content management, optimization, and syndication, Pattern helps brands create cohesive, high-performing digital experiences. By leveraging automation, real-time insights, and cutting-edge design, Pattern empowers ecommerce sellers to achieve enterprise-level precision and drive growth in a competitive marketplace.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.