University of Georgia’s Collaboration with Frankel Nominated at the Netty Awards

Frankel, a strategic communications firm, is garnering attention at this year’s Netty Awards with its nomination for “Best Education & Online Learning Environment.” With its innovative design for the University of Georgia’s (UGA) new website, Frankel has set a new standard in academic web environments, skillfully blending user engagement with cutting-edge design to foster enhanced awareness and brand reputation.

Innovation and Differentiation

At the heart of Frankel’s approach is a commitment to turning traditional design on its head. The UGA project showcases a radical rethinking of web navigation and user interaction, moving away from the predictable to something far more engaging. By shifting the navigation bar to the left and integrating a dynamic scrolling effect, the website invites users into a continuous flow of discovery. These strategic choices not only enhance user experience but also reinforce the site’s role as a portal to the future of academia, ensuring it stands out dramatically in a crowded field.

Measurable Impact and Success

The effectiveness of Frankel’s design is underscored by impressive engagement metrics. The campaign achieved a remarkable 78% interaction rate. With 13.86 million ad impressions and over 30,700 clicks to the website, the design has substantially boosted UGA’s visibility among key audiences. Moreover, an average page time of 57 seconds indicates that users are not just visiting, but engaging deeply with the content, proving that thoughtful design can drive substantial digital traffic and engagement.

Creative Elements and Execution

Frankel’s creative strategy transforms the UGA site into more than just a repository of information; it becomes a journey. The use of a signature scrolling effect not only guides visitors through UGA’s innovations but does so in a way that tells a story, making each scroll a step deeper into discovery. This narrative approach is complemented by bold headlines and visuals that spotlight the human element behind UGA’s academic achievements, crafting an immersive experience that resonates with visitors on a personal level.

Overall Excellence and Industry Advancement

Frankel’s work with UGA exemplifies how digital platforms can transcend traditional boundaries, creating spaces that are both informative and engaging. The project reflects a significant shift in how educational institutions can present themselves online, pushing the envelope on standard web design and user interaction. This nomination recognizes not just the functional success of the website but also its role in advancing how educational achievements are communicated in the digital age.

About Frankel

Frankel, operating within the mid-sized agency bracket, has proven that creativity knows no bounds, regardless of company size. With a keen focus on strategic communications and a knack for turning small opportunities into significant triumphs, Frankel continues to redefine industry norms and expectations.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.