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Netty Awards Winner

WISE Digital Partners Clinches Top Honors at the Netty Awards for Wealth Builders Website

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The Netty Awards

WISE Digital Partners has earned the esteemed ‘Best Creative Web Layout (Finance)’ award at this year’s Netty Awards for its spectacular work on the Wealth Builders Mortgage website. By delivering an innovative, eye-catching digital presence for master investor and loan originator Parker Borofsky, WISE Digital Partners has set a new standard for financial websites. Their approach not only optimized the design but also ensured a tangible return on investment, demonstrating the power of strategy-first digital solutions.

Innovation and Differentiation

WISE Digital Partners recognizes that a business website must do more than look good. For the Wealth Builders Mortgage Group, they aimed to convey true expertise through innovative development features and a standout design. Partnering with Parker Borofsky under the larger Movement Mortgage umbrella, WISE created a unique brand identity and web layout that elevates Parker’s profile above that of a typical loan originator. This approach raises the bar for individual lending teams, showcasing their skills and influence through thoughtful web design elements and well-organized, user-friendly navigation.

Measurable Impact and Success

Before partnering with WISE Digital Partners, Parker Borofsky had a successful but understated online presence. The new Wealth Builders website marked a significant transformation, helping Parker amplify her recognized talents. Initiated in January 2023, this partnership led to Parker earning notable accolades such as being ranked the #17 mortgage originator in the nation and the #2 female originator by the Scotsman Guide in 2023. These achievements are supported by the incredible metrics: over $900 million closed in volume, more than 2,000 transactions completed, and licensure in 35 states. The Wealth Builders website has given Parker a stronger platform to reach even greater heights.

Creative Elements and Execution

Designing the Wealth Builders website posed a unique challenge: how to balance Parker Borofsky’s considerable expertise with a sophisticated yet straightforward layout. WISE Digital Partners met this challenge through various creative elements:

  • An eye-catching hero section featuring a cool parallax masking effect.
  • Curated graphics and imagery for loan sub-service pages.
  • User-centric CTA button hover design to drive engagement.
  • Engaging menu and dropdown hover animations.
  • An intuitive service module on the homepage with distinctive background colors to highlight different service areas.
  • Strategic use of parallax effects to maintain user interest throughout the site.
  • An interactive map on the “Areas We Serve” page allowing for state-specific information.
  • A newly designed logo blending blues and a phoenix motif, making it visually striking.
  • Design choices that complement the website’s copy, ensuring the user’s focus remains on Parker’s expertise.

These design decisions collectively achieved a harmonious balance between aesthetic appeal and functionality, underscoring Parker’s professional acumen without unnecessary distractions.

Overall Excellence and Industry Advancement

WISE Digital Partners’ work on the Wealth Builders website epitomizes excellence and innovation in digital strategy. The project’s success lies in its ability to define Parker’s brand uniquely and effectively. This level of detail and collaboration underscores WISE Digital’s commitment to high-quality, strategic digital marketing. The new layout and user flow resonate perfectly with Parker’s target audience, highlighting WISE Digital’s ability to advance the industry through thoughtful, innovative solutions. This project is a testament to their capabilities, promising similar successes across other verticals.

About WISE Digital Partners

WISE Digital Partners is a leading digital marketing agency committed to delivering strategic and high-impact digital solutions. Specializing in web design, SEO, and comprehensive digital marketing strategies, their team ensures that businesses not only achieve but exceed their targets. With a keen focus on ROI and a strategy-first philosophy, WISE Digital Partners consistently delivers transformative results for clients across various industries.

About the Netty Awards

The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software. Recently featured in USA Today for their Top Agencies List, the Netty Awards are recognized as one of the most trusted agency directories for decision-makers.

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